Case Studies

A record of client engagements across enterprise WordPress, analytics and infrastructure work: what each organization was dealing with, what got built or fixed, and what it changed for the business.

BlackVue Australia

Every visitor waited 2.87 seconds for a page that should have come from cache; a full-stack audit found why anonymous pages were never cached and fixed it at the source, taking cache hit rate from near zero to over 90% and Largest Contentful Paint down 40%.
  • Caching Architecture
  • Content Management
  • Core Web Vitals

AdDaptive Intelligence

A B2B advertising platform needed its site rebuilt from scratch, including a way to picture a product that is an abstraction; design, custom theme, animated diagrams and deployment infrastructure shipped together, lifting demo-request conversion 40% and organic visibility 35% while cutting page load 50%.
  • Analytics and Measurement
  • Brand Implementation
  • Content Management

Chelsea Supplies

A UK retailer was taking real order volume on a WooCommerce store nobody could see inside of, with database queries running 3-4 seconds; an HPOS migration and index work took queries under a second, and two product configurators launched the fencing and decking lines, lifting conversion 5-15%.
  • Advertising Optimization
  • Conversion Tracking
  • Database Optimization

DoubleShot Creative

A boutique agency won an insurer's corporate site redesign that required WordPress VIP, an Adobe Experience Manager migration and three enterprise API integrations; delivering all of it preserved 90-100% of organic visibility through the replatform, cut load time 40% against AEM and returned 10-15 hours a month of content operations.
  • Accessibility
  • Analytics and Measurement
  • API Development

Saint-Gaudens Memorial

A nonprofit was on failing shared hosting with no security edge, no measurement and no way to edit its own concerts page; hosting, DNS, WAF, analytics and Google Ad Grants were rebuilt in one engagement, activating up to $10k a month of in-kind ad spend and returning 10-20 staff hours a season.
  • Advertising Optimization
  • Analytics and Measurement
  • Attribution

CPC Scientific

A peptide manufacturer's WooCommerce site was burning 400% CPU and blowing through its bandwidth cap; access logs queried in BigQuery showed the site scanning itself, and a move to real infrastructure behind a Cloudflare edge cut bandwidth from 7-13 GB a day to about 1 while lead classification returned 5-10 sales hours a month.
  • Data Warehousing
  • DevOps and Deployment
  • Documentation

Cramer

An agency won a regulated pharma build and had no engineer to deliver it; a framework-free WordPress theme with a Veeva Vault integration and 32 CMS-driven layouts shipped to an FDA-reviewed launch, putting roughly 90% of routine content edits in the marketing team's hands.
  • Accessibility
  • API Integration
  • Content Management

Twindo

Paid Google Ads traffic was recording in HubSpot as organic search, and the funnel spanned two domains with no consent architecture; first-party attribution, server-decided consent and a full GTM audit corrected paid-search attribution 25-40% and returned 6-12 marketing hours a month.
  • Advertising Optimization
  • Analytics and Measurement
  • Answer Engine Optimization

RW Thrive

A new holding company had three weeks to reach the market, and a 255-page HubSpot export that needed complete rework; crexo.com launched in 23 days and strawbees.com moved onto owned infrastructure with 321 redirects, recovering 15-30% organic traffic and avoiding $10-30k a year in platform cost.
  • Analytics and Measurement
  • Content Management
  • Design Implementation

Legacy Memorial Products

A patented keepsake urn had a product and no business around it; brand, site, copy, Stripe checkout and a browser-based engraving customizer that emits production-ready laser files took orders to same-day production while avoiding $1,200-$3,600 a year in platform licensing.
  • Analytics and Measurement
  • API Development
  • Branding

Recon Analytics

A five-person research firm sold its reports by hand and had a podcast library nobody could search; a rebuilt site with automated transcript publishing and a Stripe storefront with per-page watermarked delivery opened a 24/7 buying window and returned 20-40 analyst hours a month.
  • Analytics and Measurement
  • API Development
  • API Integration

Bastille Networks

A wireless security vendor's best research sat behind PDF gates that search engines and AI assistants could not read; an answer-engine optimization program with structured data, consent-compliant measurement and a custom AI visibility tracker took Bastille to 45% AI share of voice, ahead of Cisco and Fortinet.
  • Accessibility
  • Analytics and Measurement
  • Answer Engine Optimization

Honeyfund

The blog sat on a subdomain feeding authority away from the product, and the conversion funnel was only half instrumented; the blog was proxied into the main domain, events rebuilt client- and server-side and a commercial theme and page builder deleted, taking average Google position from 18.5 to 8.6 and adding 20-35% organic signups.
  • Advertising Optimization
  • Analytics and Measurement
  • Attribution

EverPresent

Every conversion path on the site funneled into an outsourced Zoho iframe that could not be measured or changed; a self-contained booking application with ZIP-based service-area routing and 15-parameter attribution lifted lead intake conversion 15-30% and returned 4-8 hours a month of developer time.
  • Analytics and Measurement
  • API Development
  • Attribution

Northstar Travel Group

A decade of analytics history was days from deletion with Universal Analytics, and event registrations could not be attributed; 21 properties were moved into BigQuery before the cutoff and cross-domain tracking repaired, recovering roughly 98% of previously unattributable event campaign spend and 20-40 hours a month of reporting assembly.
  • Analytics and Measurement
  • API Integration
  • Attribution

Puck

A subscription media business ran its revenue on a custom Stripe engine nobody could safely change; twenty-two months owning checkout, consent, analytics and DevOps cut involuntary churn 10-15%, lifted paid conversion 10-20% and dropped origin load 40-60% during traffic spikes.
  • Analytics and Measurement
  • API Integration
  • Attribution

Fab Foundation

The lesson library serving 2,300+ Fab Labs had outgrown its platform; a deep database cleanup and a rebuilt lesson builder took peak memory from 2GB to 40MB, cut member-reported issues 60% and lifted organic visibility 30%.
  • Custom Plugin Development
  • Database Optimization
  • Internationalization

ARI-hetra

Payroll, ERP, GPS telematics and CRM data sat in four systems that could not be compared; automated daily pipelines into a single BigQuery warehouse removed fifteen hours a month of manual reconciliation and made technician utilization visible for the first time.
  • Analytics and Measurement
  • API Integration
  • Cloud Infrastructure

MIT

Four MIT research sites were being edited directly on production with no version control; local environments, git deploys and two purpose-built plugins made them versioned, deployable software and cut the effort of a people-page change 90%.
  • Content Management
  • Custom Plugin Development
  • Editorial Publishing

Boston Review

The magazine's WooCommerce subscriptions had drifted off the publication calendar and issue fulfillment ran on hand-assembled lists; roughly 800 subscriptions were realigned and print and digital runs rebuilt as two-click admin actions, cutting subscription support contacts 60% and involuntary churn 15%.
  • Custom Plugin Development
  • Database Optimization
  • eCommerce

PayWay

A payment vendor's official WooCommerce gateway is many merchants' first contact with the brand, and it had fallen behind platform standards; a full rewrite with complete subscriptions support and hardened checkout validation kept 90+ merchant installs running cleanly and saved 2-4 support hours per install.
  • API Integration
  • Custom Plugin Development
  • eCommerce

Yakima Valley Farm Workers Clinic

A community health network needed an inherited agency build taken over and its Taleo careers system rebuilt; customization was quarantined into one maintainable plugin, the patient-facing clinic locator protected, and live job listings keep 100% of open requisitions current, cutting cost per application 10-20%.
  • API Integration
  • Content Management
  • Custom Plugin Development

Paperless Parts

An agency-built theme could not deploy to a read-only production filesystem and marketing filed a ticket for every content change; four years of continuous engineering made the site self-serviceable and defensible under ITAR-driven security review, cutting page load 45% and growing organic traffic 35%.
  • Advertising Optimization
  • Analytics and Measurement
  • API Development

Coastal1 Credit Union

A credit union website that is a regulated banking channel was not being run like one; monthly security auditing, a governed deploy pipeline, CMS tooling for rate tables and conversion tracking into third-party origination platforms produced zero customer-impacting incidents, 25% lower cost per funded application and 40% more organic visibility.
  • Accessibility
  • Advertising Optimization
  • Analytics and Measurement

OneGuide

Fourteen private equity firms each wanted their own branded portal, and a ten-person company could not maintain fourteen WordPress installs; one multisite codebase with host-derived branding and a curation-only admin cut per-portal curation effort 75% and member onboarding effort 90%.
  • API Development
  • Cloud Infrastructure
  • CRM Integration

Cred.ai

A fintech's paid acquisition could not be measured, because accounts fund weeks later inside an app on another domain; a self-owned Laravel server-side event gateway feeding Meta, Google, TikTok and X, plus consent management at zero licensing cost, cut customer acquisition cost 30% with under an hour of downtime a year.
  • Advertising Optimization
  • Analytics and Measurement
  • API Development

SafeHire Inc.

Background screening ran on printed forms, email attachments and a spreadsheet; one Laravel application took intake, e-signature, investigation, PDF reporting and card-on-file payment end to end, cutting turnaround 70% and collecting on 100% of completed reports.
  • API Integration
  • Cloud Infrastructure
  • Email Deliverability

proto.life

An independent publication needed an engineering department it could not afford to hire; one engineer built the editorial theme, ad platform, Apple News channel and analytics warehouse and executed a live rebrand, clearing 149 Core Web Vitals failures, cutting spam signups 90% and growing organic traffic 30%.
  • Advertising Optimization
  • Analytics and Measurement
  • Custom Plugin Development

Harvard Law Review

A journal whose entire masthead turns over every twelve months has no institutional memory by design; eight years of continuous engineering and tested update cycles took accessibility from under 70% to 99%, held successful brute-force compromises at zero and avoided 20-40 hours of rediscovery per volume.
  • Accessibility
  • API Integration
  • Content Management

SBLI

A direct-to-consumer life insurer could not connect ad spend to policies actually issued across a 90-day underwriting cycle; a custom quoting engine, digital application and Segment-to-BigQuery pipeline that fed underwriting outcomes back to the ad platforms grew conversions 362% and cut acquisition cost 25%.
  • Advertising Optimization
  • Analytics and Measurement
  • API Development

TripAdvisor

Eight country domains needed one editorial platform without the cost of a multisite network; a single install resolving locale from a proxy header served all of them for eight and a half years, cutting maintenance overhead 70% and preserving 90% of search equity when the property was retired.
  • API Development
  • CMS Migration
  • Custom Plugin Development