Custom WordPress Integrations

Over the past 16 years I've integrated many systems with WordPress in custom ways. Every integration I do has minimal overhead, and is maintainable well into the future. Some of these integrations have remained stable and online for 10+ years.

Trusted by

WordPress web application for The Worldbank to assist with bulk PDF creation and distribution during the COVID-19 pandemic
MIT Technology Review's custom headless WordPress stack combines content published in both Drupal and WordPress with a single API and frontend (Next.js/React)
Tufts Medical Center: Custom WordPress CMS development work to build out a custom design with in-house teams.
Puck.news SaaS subscription engineering and content paywall architecture supporting >100k customers.
Cred.ai's WordPress powered custom websites providing headless CMS APIs to Android and iOS apps, and for powering a custom onboarding flow at apply.cred.ai
MIT Arts & Sloan Review: Both custom theme build for the Massachusetts Institute of Technology
Internationalized and localized custom WordPress theme built for TripAdvisor
Certifiedn WordPress VIP approved developer with experience committing asnd shipping code on the platform
SBLI's custom life insurance WordPress application development using Angular & Typescript
Swagger.io's open-source custom content theme powered by democratized content on GitHub, anyone can create a PR and contribute.
NetBrain enterprise B2B software: a custom WordPress theme with specific security and back-office application requirements
American Student Assistance custom theme support and ongoing maintenance and support for asa.org

MarTech Architecture & Data Engineering

High-growth organizations run on more than just a website; they run on a complex ecosystem of data, revenue tools, and marketing platforms. The disconnect between these systems is where value is lost. I operate as a technical bridge between your Content Engine (WordPress), your Revenue Operations (Stripe, HubSpot, Salesforce), and your Data Warehouse (BigQuery, Snowflake)—architecting unified systems that provide a single source of truth for your business.

Architecture, Not Just APIs

Connecting two tools is easy; ensuring they support complex business logic is engineering. Whether it's the subscription paywall architecture for Puck.news or the regulatory workflows for Cred.ai, I design integrations that respect the nuance of your business rules. I move beyond standard "plugins" to build custom middleware that ensures data flows correctly without breaking your user experience.

Data Integrity & Attribution

For modern marketing teams, data discrepancies are a revenue killer. My background in BigQuery and AdTech engineering allows me to build server-side tracking and attribution models that standard web developers miss. I ensure that the data entering your CRM or Data Warehouse is clean, structured, and actionable—turning your website into a reliable engine for business intelligence.

Enterprise Reliability

I specialize in high-stakes environments where downtime or data leaks are not an option. Having engineered solutions for Tufts Medical Center (HIPAA considerations) and SBLI (FinTech security), I treat every integration as a critical infrastructure component. My approach prioritizes security, error logging, and fail-safes that protect your organization as it scales.

Solve the Disconnect

If your marketing stack feels fragmented, or if off-the-shelf plugins are limiting your growth, you likely need an engineering partner, not just a developer. I am available to audit your current architecture and design a roadmap for unifying your systems. Contact me to discuss how we can professionalize your data flow and engineering operations.