Google Analytics services from a senior GA4 consultant: event and conversion measurement, eCommerce and cross-domain tracking, attribution, and automated reporting built on BigQuery.
Google Analytics Experience
For 8+ years I've helped businesses in the finance, insurance, healthcare, entertainment, and software industries measure their sites in Google Analytics: a small set of events, conversions that match the CRM, and reports people use.
Consulting Capabilities
I have experience in the following areas.
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Google Analytics (GA4) Accurate tracking of standard and custom events with reliable data collection across sites and devices.
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Measurement Plans A documented event and parameter plan tied to business goals, so every report answers a real question.
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Key Events & Conversions Forms, calls, signups and purchases recorded once, deduplicated, and reconciled against your CRM.
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eCommerce Tracking Full funnel tracking from product view to purchase with accurate revenue and product-level attribution.
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Cross-Domain Tracking Track users, prospects, and customers across multiple sites and domains with accurate session continuity.
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UTM Standards Clean, consistent campaign tagging strategies and implementation with enforced naming conventions across all channels.
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Attribution Track visitors from end-to-end to gain a view of multitouch attribution throughout the entire buyer journey.
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Consent Mode & GA4 Configured so GA4 respects consent and uses behavioral modeling to fill gaps in the data.
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BigQuery Export GA4 linked to BigQuery for raw event analysis, attribution modeling, and long-term data storage beyond GA4 retention limits.
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Reporting Automated dashboards in Looker Studio, Tableau or Power BI that report on specific KPIs like revenue, performance, and channel effectiveness.
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GA4 Migrations Universal Analytics and legacy property migrations rebuilt around GA4's event model.
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Audits Identify data quality issues like inflated sessions, missing conversions and referral spam, and fix them using Google's documented best practices.
Success Stories & Case Studies
SBLI's Unified Analytics Strategy
Comprehensive tracking plan for SBLI with a unified analytics strategy across multiple websites, optimizing ad performance and improving reporting accuracy.
Vital Strategies GA4 Migration & Conversion Optimization
Reorganized and re-architected Vital Strategies' analytics for a high-accuracy GA4 transition with BigQuery integration for detailed multi-touch reporting.
Northstar Travel Group Analytics System Consolidation
Implemented a cohesive analytics system for over 50 high-traffic Google Analytics profiles, integrating data into BigQuery with automated, scalable reporting that supports Northstar's large media operations.
Puck News Subscription Analytics
Subscription funnel analytics for Puck News, with BigQuery integration for high-traffic data management and reporting.
“Kevin's expertise in Google Tag Manager, Meta, Bing, HubSpot & Segment provided exactly what we needed to create a full end-to-end attribution tracking system. He was even able to implement valuable offline conversion events occurring in the insurance underwriting process, providing us with a significant edge over the competition by optimizing our advertising spend at the right people.”CMO, SBLI
GA4 Data Quality
Common GA4 data problems include duplicate conversions, self-referrals, unassigned traffic and events that fire on every page load. I rebuild the measurement plan around a short list of meaningful events, fix the data quality issues at the source, and reconcile key events against your CRM so the numbers match.
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Measurement plan tied to business goals
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Key events deduplicated and reconciled with CRM data
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Clean channel grouping from enforced UTM standards
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Internal traffic, spam and self-referral filtering
Attribution & eCommerce Measurement
Revenue reporting only works when every step of the funnel is measured the same way. I implement GA4 eCommerce events from product view to purchase, connect cross-domain and checkout flows, and build attribution views that show which channels drive revenue.
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Full GA4 eCommerce event implementation
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Cross-domain and third-party checkout tracking
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Offline and CRM conversion imports
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Multi-touch attribution reporting
BigQuery & Automated Reporting
The GA4 interface samples, thresholds and limits retention. Exporting raw events to BigQuery removes those limits, and automated dashboards send reports to your executives every week.
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GA4 to BigQuery export and data modeling
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Looker Studio, Tableau and Power BI dashboards
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Scheduled executive KPI reports
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Search Console and CRM data joined to GA4
Common Concerns About Working
With a Google Analytics Consultant
Answers to common concerns from CTOs and marketing leaders
evaluating an independent Google Analytics consultant over an agency.
| Concern | Solution |
|---|---|
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Data Accuracy Across Platforms Google Analytics shows different numbers than Google Ads, which shows different numbers than the CRM. |
A single measurement plan with consistent event naming, deduplicated key events, and CRM reconciliation reduces discrepancies, so every platform reports from the same definitions. |
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GA4 Feels Harder Than Universal Analytics Teams that relied on Universal Analytics find GA4's event model and reports confusing. |
I configure GA4 around your business questions, build custom reports and explorations for the views your team used to rely on, and train your team on where to find the answers. |
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Scalability and Large Datasets Standard GA4 reports can't handle the analysis depth that enterprise marketing teams need. |
GA4 data exported to BigQuery enables SQL-based analysis of user behavior, conversion paths, and attribution at any scale. I build automated reporting pipelines that connect BigQuery to Looker Studio, Tableau, or Power BI. |
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Dependency on a Single Consultant Relying on one person for critical analytics infrastructure feels risky. |
Everything I build is documented and designed for maintainability. The measurement plan, property configuration and reporting queries are written down and owned by your team. Any competent analyst can pick up where I left off. |
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Integration with Internal Teams Large companies worry an independent consultant won't fit into established workflows. |
I regularly embed with in-house engineering, marketing, and data teams. I join standups, work in your Slack channels, and follow your sprint cadence. I follow your process. |
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Proving ROI of Better Analytics It's hard to justify the investment in measurement when the value isn't immediately visible. |
Clients like NetBrain saw a 40% reduction in ad spend and 100% increase in lead generation after implementing accurate conversion tracking. |
Common Tasks & Requests
A sample of the Google Analytics requests I handle every month:
- GA4 audits and cleanup
- Measurement plans and event naming
- Key event and conversion setup
- eCommerce tracking
- Cross-domain tracking
- UTM and campaign naming conventions
- Linking GA4 to BigQuery
- Looker Studio dashboards
- Automated executive reporting
- Debugging mismatched conversion numbers
- GA4 tags in Google Tag Manager
Common Google Analytics Consulting Questions
Answers to the most common questions about Google Analytics consulting,
GA4 measurement, and reporting.
- What does a Google Analytics consultant do?
A Google Analytics consultant designs and maintains how your business measures its website and marketing. That includes the GA4 measurement plan, event and key event setup, eCommerce and cross-domain tracking, attribution, BigQuery export, and the dashboards your team uses to make decisions. I handle both the strategy and the implementation.
- Why hire an independent Google Analytics consultant instead of an agency?
With an independent consultant you get direct access to a senior expert with no account manager layer, no handoff to junior staff, and no agency markup. For most businesses, this means faster turnaround, deeper technical work, and lower cost than a comparable agency engagement.
- Why don't my GA4 numbers match Google Ads or my CRM?
Usually a mix of duplicate key events, different attribution models, consent and ad blocker gaps, and inconsistent campaign tagging. I audit each source of drift, fix what can be fixed at the source, and document the differences that are expected so your team knows which number to use for which decision.
- How does Consent Mode affect Google Analytics?
When a visitor declines analytics cookies, Consent Mode lets GA4 send cookieless pings instead of nothing, and Google uses behavioral modeling to estimate the missing data. Configured correctly, it recovers a meaningful share of reporting that would otherwise be lost, while respecting the visitor's choice.
- How does BigQuery fit into Google Analytics?
BigQuery stores your raw GA4 event data with no sampling or thresholds and no retention limit. I use it to build multi-touch attribution models, automate weekly performance reports, analyze conversion paths, and join GA4 with Search Console and CRM data.
- How long does a typical GA4 implementation take?
A standard GA4 implementation with a measurement plan, key events and reporting takes 2-4 weeks. Adding eCommerce, cross-domain tracking, BigQuery and custom dashboards extends that to 4-8 weeks depending on the number of sites and the complexity of your funnel.
- What does an ongoing Google Analytics retainer include?
Retainer engagements typically include monitoring data quality, adding tracking for new campaigns and pages, maintaining dashboards and BigQuery reports, and providing ad-hoc analysis and troubleshooting as questions come up.
- How much does Google Analytics consulting cost?
Initial implementations typically range from $5,000 to $25,000 depending on scope, number of properties, and whether BigQuery and custom dashboards are included. Ongoing retainers start at $3,000 per month for maintenance and analysis, scaling up for larger organizations.
Benefits of working together
Independent Consultant
You work directly with me. No account managers, no project managers, no junior staff. When you need something, I'm available by text, email, or phone. I work with your internal tools like Slack, Jira, or Asana to become part of your team.
Analysis and Reporting
I stay involved through the reporting: defining the KPIs, building the dashboards, and answering questions your team has about the data.
Privacy-Aware Measurement
GA4 is configured to respect consent from day one, with Consent Mode modeling filling the gaps. For the full consent and compliance lifecycle, see my privacy and consent consulting.
Documented Measurement Plans
Every event, parameter and conversion is documented in a measurement plan your team owns, so new campaigns and pages get tracked consistently long after the initial project.
Let's Chat
If you're looking for expert consulting from a seasoned specialist schedule a consultation on Google Meet, or contact me by email.