Kevinleary.net, LLC.

WordPress development
you can count on.

Custom websites, analytics and advertising implementations that are reliable, precise, and built to last.

  • ✔ Custom WordPress WordPress web development with specific needs
  • ✔ Analytics Implementations Track business goals and optimize advertising spend
  • ✔ Expert Support Dedicated, expert level support for critical issues and ongoing initiatives
  • ✔ Advertising Attribution Strategy and implementation to understand and increase online sales
  • ✔ Custom JavaScript Custom development of applications, tools and more

Trusted By

Worldbank Logo
Tufts Medical Center Logo
MIT
TripAdvisor Logo
WordPress VIP
MIT Logo
Swagger.io
NetBrain Logo
American Student Assistance Logo

Featured Work

Websites I've directly worked on and supported.

Custom WordPress development work sample for TripAdvisor

TripAdvisor hired me as a WordPress developer to build a custom theme and supporting plugins for a redesign of their official corporate blog.

Work was done with marketing and engineering teams at their Needham, MA headquarters. The theme serves multilingual content to internationalized audiences on 7 different domains, all from a single installation of WordPress. I worked closely with their in-house marketing and engineering teams to scope, plan and build this project, forming a partnership that continues to this day.

Services Enterprise WordPress Development/Analytics Implementation

Custom WordPress development work sample for Cred.ai

Cred.ai hired me as a WordPress developer to work on their custom WordPress website as well as manage all analytics, attribution, and ad platform integrations.

By faciliating relationships with third-party agencies, we've worked together to cleanup and organize all analytics systems, as well as reduce customer aquisition costs on Facebook Ads, Google Ads, TikTok, Snapchat and more.

Services Custom WordPress Development/Analytics Implementation/Advertising Attribution

Custom WordPress development work sample for World Bank

World Bank hired me as a web application developer to build an advanced CMS system that generates and distributes reports to 180 countries.

The CMS system allowes the World Bank to automate the process of generating PDF reports and rich data visualizations. Using a CMS system they can control changes to the master template, and at the country level.

Services Enterprise WordPress Development/PDF Automation

Custom WordPress development work sample for Montway Auto Transport

Montway Auto Transport is the leading auto and motor transport provider in the United States.

They were in need of a highly skilled, enterprise level WordPress developer to optimize their heavily used lead generation flows and architecture hosted at Kinsta. They also needed a WordPress plugin developer to create custom SEO plugins for handling the specific needs of their marketing team.

Services Custom WordPress Plugin Development/WordPress Optimizations/Kinsta Hosting/CloudFlare

Custom WordPress development work sample for Yakima Valley Workers Clinic

Yakima Valley Workers Clinic is a network of over 40 health care clinics in Washington and Oregon.

They needed a highly skilled WordPress developer to support a massively over architected WordPress theme built by Modern Tribe. Reducing plugin bloat, cleaning up dependencies, and fixing major performance issues were largely solved during the process.

Services Ongoing WordPress Maintenance/WordPress Optimization

Custom WordPress development work sample for Paperless Parts

Paperless Parts creates a software application used by thousands of manufacturing shops nationwide.

They needed a custom WordPress theme developer to clean up an agency built WordPress theme, making it stable, secure and fully integrated with Hubspot & SalesForce lifecycles. They were also looking to establish a good relationship with a reliable, long-term WordPress consultant.

Services Custom WordPress Theme Development/Hubspot & SalesForce Implementation/Analytics & Advertising Attribution

Custom WordPress development work sample for Building Engines

Building Engines 's Boston team hired me as a WordPress developer to build and support an agency designed custom WordPress website.

Site speed has improved significantly, content management is simpler and easier to work with, and their Google Tag Manager container was reduce from hundreds of tags down to just 8 modular ones. The site is generating 262% more leads for company as result.

Services Custom WordPress Development/Analytics Implementation/Advertising Attribution

Custom WordPress development work sample for MIT Technology Review

MIT Technology Review hired me as a JavaScript expert to define and build a headless API driven front-end, supporting an extensive new design for technologyreview.com.

The result is a powerful, stand-alone front-end built with Node.js that serves content from a Drupal backend API. The system supports over 2 million monthly visitors without breaking a sweat.

Services WordPress API Development/Node.js CMS/Analytics Implementation

Custom WordPress development work sample for SBLI

SBLI is the website of Savings Bank Life Insurance Company of Massachusetts, one of the nation's leading life insurance providers. They reached out to me looking to hire an enterprise WordPress developer in the Boston area to build a custom WordPress plugin, lead generation forms and advanced calculators.

They were in need of a custom WordPress plugin to provide life insurance quotes and full application processing through their website, sbli.com. Using a custom HTTP API, additional MySQL database tables, and an Angular powered front-end we built a series of micro services and mini-apps that handle the entire process. The result for them was a 362% increase in conversions and a drastically simplified lead generation workflow that streamlined the onboarding process for their sales teams.

Services Custom WordPress Development/Angular Application Development/Advertising Attribution/HubSpot Enterprise

Custom WordPress development work sample for Iotics

Iotics hired me as a WordPress developer to support their business website built on the Pantheon hosting platform.

Content management was simplified and automated in various places, and multitouch lead attribution data is passing through their lead forms for BI analytics tools to work with.

Services Custom WordPress Development/HubSpot Implementation

Custom WordPress development work sample for Laudio

Laudio hired me as a WordPress developer to clean-up a business website built with the Elementor page builder.

Site speed is way up, content management is simpler and easier to work with, and now using Search Console and Google Tag Manager to improve and measure their actions against business goals. The site is generating more leads, and their CAC is down.

Services Custom WordPress Development/Zoom API/HubSpot Implementation

Custom WordPress development work sample for Prevent Epidemics

Prevent Epidemics hired me as a web application developer to build an advanced CMS system that generates PDF reports for Africa countries.

The CMS system allowes the PERC team to automate their PDF reporting process, allowing for rapid iteration and easy to manage adjustments and text changes.

Services Custom WordPress Development

Custom WordPress development work sample for Vital Strategies

Vital Strategies hired me as a outsourced WordPress developer to build and maintain a custom theme and functionality plugin to support enterprise needs within their new corporate website.

The theme makes use of the Timber library for theme templating, and is built with flexibility and stability in mind. It will serve them for many years to come, and can be redesigned as needed using the same foundation structure.

Services Custom WordPress Development/eCommerce Donations (Stripe)/Advertising Attribution/Analytics Implementation

Custom WordPress development work sample for NEOLIFE

NEOLIFE needed a modern custom WordPress theme to support radical content publishing ideas.

The theme allows editors to create rich long-form article experiences using the Gutenberg editor. Equipped with Google Tag Manager, custom blocks, and a clean set of configuration settings they're able to manage the website entirely on their own.

Services Custom WordPress Development/

Custom WordPress development work sample for Not Your Average Joes

Not Your Average Joes hired me for a WordPress development project, building a new custom theme with a goal to simplify the management of their 50+ restaurant locations.

Their existing WordPress theme was poorly built, and made the process of managing restaurant locations overly complex, difficult and cumbersome. The new custom theme that I built for them drastically improves their workflow for managing content and restaurant locations. The site fully integrates with API's at OpenTable, SinglePlatform and more to automate the process of handling reservations, managing menu updates, ordering online, and finding nearby locations for mobile users with geolocation.

Services Custom WordPress Development/Google Tag Manager/BigQuery Database Design/Google Ads CAC Optimization/Facebook Conversions API

Custom WordPress development work sample for MIT Arts

MIT Arts needed ongoing support from an expert freelance WordPress developer. They were specifically looking for a freelancer with hands-on custom theme and plugin development experience.

Their website has advanced requirements to support eCommerce, event management, complex content management, and custom integrations and they needed someone that could come in, rapidly understand the existing architecture, and help clean it up and improve upon it.

Services Custom WordPress Development/Advertising Attribution/Analytics Implementation

Custom WordPress development work sample for Coastal1 Credit Union

Coastal1 Credit Union is the largest credit union in Rhode Island with over $2B in managed assets. They hired me as a freelance WordPress developer to design and build a custom theme.

The new theme makes it easy for in-house teams to manage specific aspects of the website, while automating various other aspects to ensure the highest quality user experience. Fully WCAG 2.0 compliant, the theme supports a number of marketing and advertising initiatives and drives measurable results. Additionally, a custom WordPress plugin connects to external API's to retreive and update rate information in real-time throughout the entire site.

Services Custom WordPress Development/Custom WordPress Design/Advertising Attribution/Analytics Implementation/Accessibility Implementation

Custom WordPress development work sample for Tufts Cancer Center

Tufts Cancer Center hired me to build a custom theme to powered the Adolescent & Young Adult Cancer Program section of their website.

Built on top of Automattic's _s starter theme, the theme leveraged Advanced Custom Fields for fine tuned content management that is effective, minimal and has proven to be extremely easy for them to maintain entirely on their own. Custom programming in the theme also provides a user registration system complete with social logins and sign-ups, allowing members to access an enrollment-only area. The system includes an account approval system, allowing site administrators to approve or disapprove membership sign-ups.

Services Custom WordPress Design/Custom WordPress Development

Custom WordPress development work sample for Swagger.io

Swagger.io reached out to me in search of a freelance web designer to re-design swagger.io and build them a custom theme that could serve dynamic, open-source powered content directly from GitHub.

Their open-source software product is the most popular API documentation system on the web and is used by companies like Intuit, McKesson, Microsoft, Morningstar, and PayPal. I work with their team in Cambridge, MA to design a new site that supported their existing established brand. I also built out the custom theme, starting with the _s theme connection in place their large community of developers has the ability to directly modify the API documentation and content that appears on their website.

Services Custom WordPress Development

Custom WordPress development work sample for NetBrain

NetBrain is an enterprise software tool allowing businesses to automate network problem diagnosis.

They hired me to design, architect and build a modern WordPress website that's professional and highly effective. Ongoing dedicated WordPress website support provides them with rapid iterations to improve lead generation efforts, analytics and integrations with third-party party technologies, and security hardening to protect against malicious attacks to their servers.

Services Custom WordPress Development/Analytics Implementation/Advertising Attribution

Custom WordPress development work sample for American Student Assistance

American Student Assistance needed to add Newsroom and Events sections to their corporate website.

They hired me to design, architect and build a solution in the form of a custom WordPress plugin that would provbide a simple yet powerful CMS system to manage and publish events and news items.

Services Custom WordPress Development/Government WordPress Development

Custom WordPress development work sample for Premier Research

Premier Research is an international provider of clinical research and monitoring services for pharmaceutical and medical device companies. They hired me as a freelance WordPress developer and conversion optimization specialist to build a registration form connected to Salesforce.

A gravity form receives the information submitted, and syncs the data to a Salesforce CRM backend instantly. They also tasked me with iterating and improving on the conversion rates in collaboration with their internal software and marketing teams.

Services Custom WordPress Development/Analytic Implementation/Advertising Attribution/HubSpot Implementation

Custom WordPress development work sample for Remarque Systems

Remarque Systems hired me as a freelance web designer to quickly redesign their existing website on a tight timeline and budget.

A custom theme was built on top of their existing theme that is fully responsive and optimized to generate inbound marketing leads. The site updates were proven successful with a 459% increase in conversion rates, resulting in more leads and revenue.

Services Custom WordPress Development/HubSpot Implementation

Custom WordPress development work sample for Philadelphia Magazine

Philadelphia Magazine Philadelphia Magazine hired me as a freelance WordPress developer to build a custom WordPress plugin to manage annual contests and competitions for prizes.

Using this custom plugin over 100,000 visitors have enrolled in competitions to receive prizes and cash giveaways. When users enroll via a social connection they receive notifications of results and related upcoming prizes. The build this I leveraged social sign-on with OAuth and custom logic for the Gravity Forms plugin.

Services Custom WordPress Development

Custom WordPress development work sample for Boston's Basilica

Boston's Basilica Boston's most iconic church found me seeking a local freelance web designer in the Boston area to clean-up and rebuild a custom theme developed by a local agency.

They needed to simplify the website management and avoid the need for constant code changes. They also had significant performance issues with their WordPress website and needed an audit of the site performance to identify and fix website speed issues. The end result was a clean WordPress theme that loaded in under 500ms, a custom WordPress site that was very easy to manage and a very happy client.

Services Custom WordPress Development

Custom WordPress development work sample for Bossip

Bossip and Moguldom Media Group, the brand behind Bossip, contacted me to provide ongoing maintenance and support for their WordPress VIP hosted website, which receives close to 5 million pageviews each month.

They were in desperate need of a freelance developer with a strong eye for detail and the ability to thoroughly test work and meet demanding deadlines.

Services Custom WordPress Development

Custom WordPress development work sample for Keryx

Keryx reached out to me to develop a custom theme for their agency designed public website.

They're a public biopharmaceutical company focused on the commercialization of drugs. The project was a success, and they hired me to a build corporate intranet with SSO using SAML 2.0 and Google Docs integration right after the new site launched.

Services Custom WordPress Development/Digital Strategy

Custom WordPress development work sample for DGA Productions

DGA Productions desperately needed a new, professional website design that was easy to update and maintain in-house.

They're a full-service production agency that has produced videos for ESPN, YMCA, PBS and more, yet they couldn't showcase any of this video online at the time. They hired me to design and build a custom WordPress website that would allow them to quickly and easily manage everything on their own. The result was a professionally designed WordPress site with self-hosted, CDN delivered 4k video samples using HTML5 playback for full compatibility with mobile devices.

Services Custom WordPress Development

Custom WordPress development work sample for OpenView Venture

OpenView Venture reached out to me looking for a local freelance web designer and developer that could routinely meet in the Seaport area of Boston to iterate on ideas and concepts with their investment team.

They're an expansion stage venture capital firm focused on technology and software investments. Together with their exceptionally smart team I designed and built a large inbound marketing engine at labs.openviewpartners.com and a professional firm website at openviewpartners.com setup as under a single WordPress multisite network. The project served as a model for their SaaS portfolio companies, and I soon found myself working directly with a few of those companies as well.

Services Custom WordPress Development

Custom WordPress development work sample for Citizen Schools

Citizen Schools reached out to me looking to hire a freelance WordPress developer to build a flexible, robust content management system based on a design provided by their in-house team.

They provide advanced after school educational programs for over 10,000 students in low-income areas across the nation. The result was a powerful custom theme with advanced learning management capabilities. Built on WordPress Multisite, their in-house team was able to manage independent microsites for over a dozen different locations nationwide. We continued to work together to expand upon the learning management capabilities for over 5 years.

Services Custom WordPress Development

Custom WordPress development work sample for BenchFly

BenchFly was looking to partner with a seasoned interface designer who also had a thorough understanding of PHP/MySQL MVC frameworks.

Benchfly is a science video publishing platform helping over 23,000 scientists publish lab protocols online.

Services Web Application Development

Custom WordPress development work sample for Jana

Jana reached out to me in need of a custom theme developed in a very tight timeline for a large international event.

Jana is the world’s largest mobile rewards platform, reaching 3.48 billion consumers around the world. They wanted the ability to manage many aspects of a nice new website redesign, but the development team they had been working with was having trouble delivering. With the help of HTML5 Boilerplate, Bootstrap, CodeKit, and Redis cache a superfast site that loads in milliseconds was born.

Services Custom WordPress Development

Custom WordPress development work sample for Madico

Madico hired me to build a custom web tool that would simulate the way various window tinting products looked to provide vendors with a realistic preview of tinting sheets on the web.

Madico is one of the world’s leading manufacturers of photovoltaic solar panel laminates and window films. They hired me to design and develop the site, and we've been working on and off ever since for over 5 years.

Services JavaScript Development