Portfolio of Work
Applications, websites, and products I've been
a part of and have directly worked on.
Puck.news hired me as a freelance web developer to support their growing online publication and it's custom WordPress theme, supporting integrations with Stripe, Customer.io, Google Pub/Sub, BigQuery and much more.
TripAdvisor hired me as a freelance web developer to build a custom WordPress theme and supporting plugins for a redesign of their official corporate blog.
Work was done with marketing and engineering teams at their Needham, MA headquarters. The theme serves multilingual content to internationalized audiences on 7 different domains, all from a single installation of WordPress. I worked closely with their in-house marketing and engineering teams to scope, plan and build this project, forming a partnership that continues to this day.
Focus WordPress/Google Analytics
MIT Technology Review hired me as a JavaScript expert to define and build a headless API driven front-end, supporting an extensive new design for technologyreview.com.
The result is a powerful, stand-alone front-end built with Node.js that serves content from a Drupal backend API. The system supports over 2 million monthly visitors without breaking a sweat.
Focus WordPress/Node.js/BigQuery/Google Analytics
SBLI reached out to me looking to hire a freelance web developer in the Boston area to build a custom WordPress plugin, lead generation forms and advanced calculators.
They were in need of a custom WordPress plugin to provide life insurance quotes and full application processing through their website, sbli.com. Using a custom HTTP API, additional MySQL database tables, and an Angular powered front-end, we built a series of microservices and mini-apps that handle the entire process. The result for them was a 362% increase in conversions and a drastically simplified lead generation workflow that streamlined the onboarding process for their sales teams.
Focus WordPress/HubSpot/BigQuery/Google Analytics
Coastal1 Credit Union is the largest credit union in Rhode Island, with over $2B in managed assets. They hired me as a freelance web developer to design and build a highly customized WordPress theme.
The new theme makes it easy for in-house teams to manage specific aspects of the website, while automating various other aspects to ensure the highest quality user experience. Fully WCAG 2.0 compliant, the theme supports a number of marketing and advertising initiatives and drives measurable results. Additionally, a custom WordPress plugin connects to external API's to retrieve and update rate information in real-time throughout the entire site.
Focus WordPress/Design/BigQuery/Google Analytics
Cred.ai hired me as a WordPress consultant and analytics expert to improve their agency built custom WordPress theme leveraging Elementor. They also needed someone skilled and reliable to manage all analytics, attribution, and ad platform integrations.
By facilitating relationships with third-party agencies, we've worked together to clean up and organize all analytics systems, as well as reduce customer acquisition costs on Facebook Ads, Google Ads, TikTok, Snapchat and more.
Montway Auto Transport is the leading auto and motor transport provider in the United States.
They were in need of a highly skilled, freelance WordPress developer to optimize their heavily used lead generation flows and architecture hosted at Kinsta. They also required a WordPress plugin developer to create custom SEO plugins for handling the specific needs of their marketing team.
Yakima Valley Workers Clinic is a network of over 40 health care clinics in Washington and Oregon.
They required a highly skilled freelance web developer to takeover support of a custom agency built WordPress theme. Reducing plugin bloat, cleaning up dependencies, and fixing major performance issues were largely solved during the process.
Focus WordPress
Paperless Parts creates a software application used by thousands of manufacturing shops nationwide.
They needed a WordPress consultant to clean up an agency built WordPress theme, making it stable, secure and fully integrated with Hubspot & SalesForce lifecycles. They were also looking to establish a good relationship with a reliable, long-term WordPress consultant.
Focus WordPress/Hubspot/SalesForce/Google Analytics/BigQuery
Building Engines Boston team hired me as a web developer to build and support an agency designed custom WordPress website.
Site speed has improved significantly, content management is simpler and easier to work with, and their Google Tag Manager container was reduced from hundreds of tags down to just 8 modular ones. The site is generating 262% more leads for the company as a result.
Harvard Law Review needed a highly skilled WordPress developer to build and maintain the custom design for their WordPress site.
They've received reliable, ongoing support and setup an analytics connections between Google Analytics, Search Console, and BigQuery to facilitate the creation of an analytics dashboard in Looker.
Focus WordPress/Google Analytics/BigQuery/Looker
Innovasea needed a highly skilled WordPress developer to cleanup and standardize their custom agency built WordPress site.
They now have an install that's 100% up to date, relies on significantly fewer plugins, and allows them to publish exactly what they want with ease.
Focus WordPress/Google Analytics/Google Tag Manager
Honeyfund needed the help of a freelance web developer and analytics expert to cleanup, migrate and secure their out of date blog site.
Together we migrated from their custom AWS EC2 stack to Kinsta, upgraded dozens of out of date plugins, and upgraded their install to the latest version, and upgraded from PHP 7.4 to 8.3. This was all done without any downtime, and provides them a stable site that can scale.
Focus WordPress/Google Analytics/Laravel
The World Bank hired me as a freelance web application developer to build an advanced CMS system that generates and distributes reports to 180 countries.
The CMS system allows the The World Bank to automate the process of generating PDF reports and rich data visualizations. They can control changes to the master template, and at the country level.
MIT Sloan Review hired me as a custom WordPress theme and plugin developer and analytics expert to setup and extend a paywall using Piano as a provider.
Working together with their internal team I setup a simple and effective system for managing corporate group memberships, and configured BigQuery as a data warehouse for storing analytics data, Gravity Forms submissions, and more.
Sarasota Box Office needed an expert WordPress developer to configure modern devops systems to support a custom WooCommerce theme across hundreds of client websites.
Working together we configured a git deployment system to push updates to all client sites safely, unifying many redundencies along the way. The end result was a lean system that allowed for stability and rapid iterations/improvement of their WooCommerce based product.
EverPresent needed an experienced WordPress consultant to cleanup their existing site by rebuilding a new custom theme.
We removed dozens of unnecessary plugins, and safely updated many more. The end result was a CMS system that allowed them to manage a vast library of landing pages in a modular, stable way. They can now publish on their own with confidence that nothing will break, and everything will work.
Boston Review needed an experienced WooCommerce plugin developer to fix and rebuild many haphazard customizations causing frequent issues.
Using small, precise logic we were able to drastically reduce the overhead of the systems that manage digital, print and membership products. Allowing them to focus on publishing great editorials while growing subscription revenue, rather than fixing a constantly broken WordPress website.
OneGuide hired me as a data warehouse architect and BigQuery expert to provide efficient, reliable queries to power a monthly performance dashboard.
Using BigQuery's advanced features, including clustering and materialized views we're able to manage a single stream of data into a single table containing hundreds of millions of records.
Focus BigQuery
Swagger.io reached out to me in search of a freelance web designer to re-design swagger.io and build them a custom WordPress theme that could serve dynamic, open-source powered content directly from GitHub.
Their open-source software product is the most popular API documentation system on the web and is used by companies like Intuit, McKesson, Microsoft, Morningstar, and PayPal. I work with their team in Cambridge, MA to design a new site that supported their existing established brand. I also built out the custom WordPress theme powered by open sourced content on GitHub, allowing developers to suggest and approve direct edits and improvements.
Focus WordPress
Iotics hired me as a web developer to support their business website built on the Pantheon hosting platform.
Content management was simplified and automated in various places, and multitouch lead attribution data is passing through their lead forms for BI analytics tools to work with.
Starbucks SirenCARD hired me as a custom WordPress developer to maintain and support the launch of a
Using BigQuery's advanced features, including clustering and materialized views we're able to manage a single stream of data into a single table containing hundreds of millions of records.
Focus BigQuery
Laudio hired me as a web developer to clean up a business website built with the Elementor page builder.
Site speed is way up, content management is simpler and easier to work with, and now using Search Console and Google Tag Manager to improve and measure their actions against business goals. The site is generating more leads, and their CAC is down.
Prevent Epidemics hired me as a web application developer to build an advanced CMS system that generates PDF reports for Africa countries.
The CMS system allows the PERC team to automate their PDF reporting process, allowing for rapid iteration and easy to manage adjustments and text changes.
Focus WordPress
Vital Strategies hired me as an outsourced web developer to build and maintain a custom WordPress theme and functionality plugin to support enterprise needs within their new corporate website.
The theme makes use of the Timber library for theme templating, and is built with flexibility and stability in mind. It will serve them for many years to come, and can be redesigned as needed using the same foundation structure.
Focus WordPress/eCommerce/BigQuery/Google Analytics
PROTO.LIFE needed a modern custom WordPress theme to support radical content publishing ideas.
The theme allows editors to create rich long-form article experiences using the Gutenberg editor. Equipped with Google Tag Manager, custom blocks, and a clean set of configuration settings, they're able to manage the website entirely on their own.
Focus WordPress/Shopify/BigQuery/Google Analytics
Lifecycle Renewables needed a custom theme to support an updated design for their WordPress site.
They now have a simple, effective CMS system that allows them to manage their website with ease. No more uncertainty, and no constant issues and fixes.
Focus WordPress/Google Analytics/WPEngine
Not Your Average Joe's hired me for a WordPress development project, building a new custom WordPress theme with a goal to simplify the management of their 50+ restaurant locations.
Their existing WordPress theme was poorly built, and made the process of managing restaurant locations overly complex, difficult and cumbersome. The new custom WordPress theme that I built for them drastically improves their workflow for managing content and restaurant locations. The site fully integrates with API's at OpenTable, SinglePlatform and more to automate the process of handling reservations, managing menu updates, ordering online, and finding nearby locations for mobile users with geolocation.
MIT Arts needed ongoing support from an expert freelance web developer. They were specifically looking for a freelancer with hands-on custom WordPress theme and plugin development experience.
Their website has advanced requirements to support eCommerce, event management, complex content management, and custom integrations, and they required someone that could come in, rapidly understand the existing architecture, and help clean it up and improve upon it.
Tufts Cancer Center hired me to build a custom WordPress theme to power the Adolescent & Young Adult Cancer Program section of their website.
Built on top of Automattic's _s starter theme, the theme leveraged Advanced Custom Fields for fine-tuned content management that is effective, minimal and has proven to be extremely easy for them to maintain entirely on their own. Custom programming in the theme also provides a user registration system complete with social logins and sign-ups, allowing members to access an enrollment-only area. The system includes an account approval system, allowing site administrators to approve or disapprove membership sign-ups.
Focus Design/WordPress
NetBrain is an enterprise software tool allowing businesses to automate network problem diagnosis.
They hired me to design, architect and build a modern WordPress website that's professional and highly effective. Ongoing dedicated WordPress website support provides them with rapid iterations to improve lead generation efforts, analytics, and integrations with third-party party technologies, and security hardening to protect against malicious attacks to their servers.
American Student Assistance needed to add Newsroom and Events sections to their corporate website.
They hired me to design, architect and build a solution in the form of a custom WordPress plugin that would provide a simple yet powerful CMS system to manage and publish events and news items.
Focus WordPress
Premier Research is an international provider of clinical research and monitoring services for pharmaceutical and medical device companies. They hired me as a freelance web developer and conversion optimization specialist to build a registration form connected to Salesforce.
A gravity form receives the information submitted, and syncs the data to a Salesforce CRM backend instantly. They also tasked me with iterating and improving on the conversion rates in collaboration with their internal software and marketing teams.
Remarque Systems hired me as a freelance web designer to quickly redesign their existing website on a tight timeline and budget.
A custom WordPress theme was built on top of their existing theme that is fully responsive and optimized to generate inbound marketing leads. The site updates were proven successful with a 459% increase in conversion rates, resulting in more leads and revenue.
Focus WordPress/HubSpot
Philadelphia Magazine hired me as a freelance web developer to build a custom WordPress plugin, to manage annual contests and competitions for prizes.
Using this custom plugin over 100,000 visitors have enrolled in competitions to receive prizes and cash giveaways. When users enroll via a social connection, they receive notifications of results and related upcoming prizes. To build this I leveraged social sign-on with OAuth and custom logic for the Gravity Forms plugin.
Focus WordPress
Boston's Basilica is Boston's most iconic church. They needed a local freelance web designer in the Boston area to clean up and rebuild a custom WordPress theme developed by a local agency.
They needed to simplify the website management and avoid the need for constant code changes. They also had significant performance issues with their WordPress website and required an audit of the site performance to identify and fix website speed issues. The end result was a clean WordPress theme that loaded in under 500ms, a custom WordPress site that was very easy to manage and a very happy client.
Focus WordPress
Bossip and Moguldom Media Group, the brand behind Bossip, contacted me to provide ongoing maintenance and support for their WordPress VIP hosted website, which receives close to 5 million pageviews each month.
They were in desperate need of a freelance developer with a strong eye for detail and the ability to thoroughly test work and meet demanding deadlines.
Focus WordPress
Keryx reached out to me to develop a custom WordPress theme for their agency designed public website.
They're a public biopharmaceutical company focused on the commercialization of drugs. The project was a success, and they hired me to build a corporate intranet with SSO using SAML 2.0 and Google Docs integration right after the new site launched.
Focus WordPress/Digital Strategy
DGA Productions desperately needed a new, professional website design that was easy to update and maintain in-house.
They're a full-service production agency that has produced videos for ESPN, YMCA, PBS and more, yet they couldn't showcase any of this video online at the time. They hired me to design and build a custom WordPress website that would allow them to quickly and easily manage everything on their own. The result was a professionally designed WordPress site with self-hosted, CDN delivered 4k video samples using HTML5 playback for full compatibility with mobile devices.
Focus WordPress
OpenView Venture reached out to me looking for a local freelance web designer and developer that could routinely meet in the Seaport area of Boston to iterate on ideas and concepts with their investment team.
They're an expansion stage venture capital firm focused on technology and software investments. Together with their exceptionally smart team, I designed and built a large inbound marketing engine at labs.openviewpartners.com and a professional firm website at openviewpartners.com setup as under a single WordPress Multisite network. The project served as a model for their SaaS portfolio companies, and I soon found myself working directly with a few of those companies as well.
Focus WordPress
Citizen Schools reached out to me looking to hire a freelance web developer to build a flexible, robust content management system based on a design provided by their in-house team.
They provide advanced after school educational programs for over 10,000 students in low-income areas across the nation. The result was a powerful custom WordPress theme with advanced learning management capabilities. Built on WordPress Multisite, their in-house team was able to manage independent microsites for over a dozen different locations nationwide. We continued to work together to expand upon the learning management capabilities for over 5 years.
Focus WordPress
BenchFly was looking to partner with a seasoned interface designer who also had a thorough understanding of PHP/MySQL MVC frameworks.
Benchfly is a science video publishing platform helping over 23,000 scientists publish lab protocols online.
Focus Web Application Development
Jana reached out to me in need of a custom WordPress theme developed in a very tight timeline for a large international event.
Jana is the world’s largest mobile rewards platform, reaching 3.48 billion consumers around the world. They wanted the ability to manage many aspects of a nice new website redesign, but the development team they had been working with was having trouble delivering. With the help of HTML5 Boilerplate, Bootstrap, CodeKit, and Redis we built a superfast site that loads in milliseconds.
Focus WordPress
Madico hired me to build a custom web tool that would simulate the way various window tinting products looked to provide vendors with a realistic preview of tinting sheets on the web.
Madico is one of the world’s leading manufacturers of photovoltaic solar panel laminates and window films. They hired me to design and develop the site, and we've been working on and off ever since for over 5 years.
Focus JavaScript