Webflow Developer

I build with reusable combo classes named with BEM (Block, Element, Modifier), the naming convention most websites outside of Webflow use. Developers and clients already understand it. I avoid one-off styles that exist for a single element and multiply until nobody can safely change anything. Every project includes a style guide page documenting the system.

Anything that repeats belongs in a CMS collection, connected with reference and multi-reference fields so relationships are stored once instead of retyped. That means a team member updates a record once and every page using it follows, and it means the content has structure that search engines and AI answer engines can read.

I work through Webflow breakpoints deliberately, building mobile down so small screens are designed on purpose. Layout adapts at the widths where the design needs to change instead of at set device sizes, and I test the in-between widths that most builds skip.

Most requirements are better solved natively in Webflow. When custom code is needed, whether that is page-level JavaScript, an embed, a Data API integration, or a Designer extension, I keep it minimal and document what it does and why.

Correctly sized and lazy-loaded images, a lean DOM without wrapper divs that exist only to hang styles on, and restraint with interactions. Speed comes from how the site is built, and it matters for AI crawlers with tight time budgets.

Semantic heading structure, meta title and description fields wired to CMS data, Open Graph tags, canonical URLs, and sitemap settings configured instead of left at defaults. On migrations, a complete 301 map so existing rankings survive the move. This is the same technical SEO standard I apply in my AEO and SEO practice.

I use interactions where they help the visitor, and leave them out where they only add weight and another thing to debug. When a design calls for more than native interactions, I bring extensive animation experience from outside Webflow: GSAP, anime.js, Lottie, and custom JavaScript and CSS animations and transitions that add movement and sophistication to advanced designs. Motion also respects reduced-motion preferences.

Alt text, visible focus states, sufficient contrast, and full keyboard navigation to WCAG 2.2 AA, built in as the site is made instead of fixed after an audit. It is the same standard I use for accessibility remediation work.

Components and symbols structured so editors change content without breaking layout, consistent naming throughout, a style guide page, and an Editor-friendly setup with the right fields exposed and the dangerous ones locked down.

Hosting configuration, DNS cutover, SSL, and complete 301 redirect mapping on migrations, planned so the switch happens without downtime or lost search equity.

Forms to your CRM, Google Tag Manager and GA4 with proper event tracking and consent handling, automation through Zapier or Make, and membership with Memberstack where a project needs gated content. Integrations are built into the site instead of pasted in as scripts.

I explain the platform limits up front: CMS item caps, plan tier thresholds, seat and traffic pricing, and what can't be built in Webflow. If your requirements have outgrown the platform, I'll tell you before the build.

Webflow Localization handles translated versions of a site natively, with each language on its own subdirectory and hreflang tags managed for you. For the translation itself, Google Translate and AI-based translation APIs are now the faster and usually better route than translating every page by hand, with a human review pass on the pages that matter most. I set up the locale structure, translated CMS content, and per-language SEO fields.

I'm available for as long as you need me, but the Webflow sites I build are set up so your marketing team can run them without a developer. New pages, CMS updates, and content changes shouldn't require me. Long term I work with your team on sales and marketing goals. We agree up front on what ongoing support covers so I can budget my time.