Kevin's ability as both a designer and developer, and his eagerness to fuel growth, have been a tremendously valuable asset to our firm and investment companies.Scott Maxwell Founder and Managing Partner
OpenView Venture Partners
Experience & Capabilities
End-to-end growth from a digital growth consultant who handles strategy and technical implementation alike: my background as a designer, developer and digital marketer lets me drive measurable digital growth quickly.
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Valuable Clicks, Not Vanity Metrics Strategy built around identifying your most valuable clicks and increasing those: quality over quantity, aimed at real business growth rather than glamour metrics like raw traffic.
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Complete Digital Infrastructure Your lead web developer and digital growth partner, managing everything from DNS and email delivery to hosting, backups, and DevOps. WordPress primarily, but any CMS your business needs.
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SEO & Performance Optimization Get to #1 on Google through quality-focused SEO that establishes real authority by auditing and fixing issues, and measuring true ranking results.
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Analytics & Tracking Architecture Modern analytics that actually work: GA4, server-side tracking, BigQuery, conversion APIs. No fluff metrics, just honest data about what drives revenue
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Advertising Platform Integration Configuration and optimization of any and all advertising platforms: Google Ads, Facebook, TikTok, Reddit, Snap, LinkedIn and more using server-side conversion events.
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HubSpot & CRM Implementation Complete HubSpot setup and implementation including forms, automation, email templates, lead scoring, and Salesforce sync to create seamless lead flows that maximize conversions.
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Lead Generation Systems Development of custom onboarding flows, calculators, AI-powered tools, and conversion-focused experiences that generate qualified leads.
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AI-Powered Content Marketing Use AI APIs and fine-tuning to automate workflows, generate content at scale, and gain a competitive advantages by increasing output while improving quality.
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Full Implementation, Not Just Strategy Unlike other fractional CMOs or consultants who hand you a plan, everything gets built, tested, and maintained hands-on. Both strategy AND execution.
Modern Day Webmaster
Complete ownership of your digital growth infrastructure. Website development, analytics setup, advertising configuration, CRM integration, SEO optimization, performance tuning, security hardening, and everything in between. One partner handling all the technical complexity so you can focus on growing your business.
Let's Chat
If you're looking for a solid digital growth consultant with a proven track record schedule a consultation on Google Meet, or contact me by email.
“Kevin quickly stood out for his deep expertise and clear, no-fluff communication. He delivered our corporate blog above expectations, and his proactive solutions and strategic thinking made a real impact.”Maura Welch, Senior Director of Brand
Real-World Case Studies
Scalable Content Platform for Global Growth
Helped TripAdvisor's corporate blog scale globally, surviving multiple re-brands and expanding to 12 different country-specific domains. The custom-built platform provided a stable, flexible foundation for their content marketing efforts, supporting their massive audience and brand authority.
Automated System for Critical Information Distribution
Enabled the World Bank to rapidly distribute critical COVID-19 reports to a global audience by building a headless CMS that automated PDF generation. This system provided a reliable, scalable solution for delivering essential information during a global crisis.
High-Conversion Lead Generation Engine
Developed a high-performance onboarding and quoting engine for SBLI that provides instant life insurance quotes. This custom-built system streamlined the user journey, significantly increasing lead conversion rates and enabling full online applications.
Subscription Platform to Scale a Media Brand
Built a scalable subscription platform for Puck that now supports over 50,000 paying customers. By integrating Stripe and creating a seamless user experience, we provided the technical backbone for their rapid growth in the competitive digital publication space.
Integrated Marketing Stack for a FinTech App
Connected Cred.ai's website to their mobile app and created a headless onboarding flow. By integrating with ad platforms like TikTok and Google, we built a system that accurately tracks performance and optimizes user acquisition for their highly used banking app.
Connected CRM for Better Lead Management
Integrated NetBrain's website with their marketing and sales tools, including Marketo and Salesforce. This created a seamless lead-to-customer pipeline, ensuring no leads were lost and providing their sales team with better data to close deals.
Streamlined Subscription System for Enterprise Clients
Simplified MIT Sloan's complex group subscription management by connecting their website to Piano and Stripe. This improved the user experience for corporate clients and streamlined internal processes, supporting their enterprise-level sales goals.
Secure, Compliant Lead Generation
Connected Paperless Parts' website to their core sales and marketing systems by integrating HubSpot and Salesforce. This created a seamless lead-to-customer pipeline while ensuring the site met strict ITAR security compliance, allowing them to generate leads without compromising sensitive data.
Headless CMS to Support a Complex Business Model
Powered MIT Technology Review's unique subscription and eCommerce needs with a high-volume headless CMS. This flexible system supported everything from alumni discounts to complex content delivery, providing a stable foundation for their diverse revenue streams.
High-Performance Website for a Financial Institution
Built a secure, high-performance website for Rhode Island’s largest credit union. The site features custom tools like financial calculators to improve user engagement and is backed by a strong SEO and advertising strategy to drive new member acquisition.
Increased Efficiency
Because I design, code, and implement everything myself, I can work more efficiently and effectively. I can quickly test and iterate on ideas, and make changes on the fly.
Improved Quality & Better Systems
Ensure each implementation is of high quality and meets future needs. I'm able to catch errors and bugs early on, which can save time and resources.
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End-to-end Testing
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Complete Understanding of Lifecycle
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Holistic View of All Systems
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Detailed Understanding of Custom Device Variations
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Understanding of Advanced Technical Details
Rapid Go-to-market
Because I design, code, and implement everything myself, I can bring ideas to market much faster than an agency partner can.
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Strategy
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Design
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Full-stack Development
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Deploy & Measure
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Test & Iterate
Real, Measurable Growth
My work is trusted by teams at reputable organizations, where I've proven my ability to drive real, measurable growth.
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MIT, Harvard Law, Puck.news
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Coastal1 Credit Union, SBLI
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The World Bank, NetBrain, Paperless Parts
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TripAdvisor, WP Engine, Kinsta
Concerns About Hiring One Person for Everything?
CMOs and marketing leaders often wonder if one person can really handle their complete digital infrastructure. Here are the specific concerns I hear most often.
| Concern | Solution |
|---|---|
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Can you really do it all? We need website development, SEO, advertising, analytics, CRM integration. Can one person handle that breadth? |
20+ years doing exactly this for 1000+ organizations. Not theory, actual implementation. From code to campaigns, I've built and optimized complete growth systems. Check my case studies for proof. |
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What about specialized expertise? Agencies have specialists for Google Ads, another for SEO, another for development. How deep is your knowledge? |
Deep enough to reach #1 on Google for competitive keywords, manage six-figure ad budgets profitably, and build enterprise-grade technical infrastructure. Specialization matters less than making everything work together. |
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Will you actually build things? We've had consultants who give recommendations but can't implement. Do you write code and configure systems yourself? |
Yes. I write code daily, configure tracking pixels, build integrations, optimize campaigns, fix bugs. When something needs doing, I do it myself. No handoffs, no delays. |
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How do you stay current? GA4, iOS tracking changes, AI tools, Core Web Vitals. Digital marketing changes constantly. |
Active implementation keeps me current. I'm configuring GA4 server-side tracking, working with Consent Mode V2, implementing AI tools, optimizing for INP scores. Real work, not just reading about it. |
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What if something breaks at 2am? Agencies have teams for coverage. What happens when our site goes down or campaigns stop converting? |
Proactive monitoring catches most issues before they impact you. When urgent problems arise, I respond quickly. Plus, everything I build is stable and documented so your team can handle emergencies if needed. |
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Can you manage our ad spend responsibly? We spend significant money on advertising. Can you optimize campaigns across multiple platforms? |
I've managed budgets from $5k to $500k monthly across Google, Meta, TikTok, LinkedIn, Reddit. Focus on CAC, ROAS, and actual revenue impact. No wasted spend on vanity metrics. |
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Will you work with our team? We have in-house marketers and developers. Some consultants create conflict. |
I integrate as a team member, not compete with your staff. Join standups, use your tools, share knowledge openly. Many clients specifically value how I strengthen their existing teams. |
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What about long-term dependency? If we rely on you for everything, what happens if you leave? |
Clean documentation, Git workflows, and knowledge transfer built into every project. I've successfully transitioned clients to in-house teams when ready. No black boxes or vendor lock-in. |
Common Questions
Here are the questions I hear most often from business and marketing leaders.
- What does a digital growth consultant do?
I act as your technical expert to handle all aspects of your digital growth. I manage your website, optimize it for SEO, set up analytics and advertising, and integrate your CRM, all to create a single, efficient system for generating leads and growing your business.
- How is this different from hiring an agency?
With an agency, you get layers of account managers, junior developers, and a big invoice. With me, you work directly with the expert doing the work. It's more efficient, more cost-effective, and you get faster, more clear communication.
- Can one person really be an expert in development, SEO, and ads?
Yes, because these areas are all connected. A great website needs SEO to be found. SEO needs analytics to be measured. Ads need a great landing page to convert. My expertise is in understanding this entire system and implementing solutions that work together.
- What kind of results can I expect?
You can expect a more stable, high-performing website, clearer and more accurate analytics, and a more effective marketing funnel. I don't fluff metrics. My goal is to provide honest data and implement changes that lead to more leads, higher conversion rates, and better ROI on your ad spend.
- How do we get started?
We start with a call to discuss your business goals and challenges. I'll do a deep dive into your current systems and present a clear plan of action. From there, I get to work, integrating with your team and keeping you in the loop.
- Isn't it risky to depend on one person?
It can be, which is why I prioritize process and documentation. Everything I build is clean, well-documented, and handed over to you. I also create robust systems (like automated backups and deployment pipelines) to ensure stability. My goal is to make your business more resilient, not more dependent on me.
Benefits of working together
Agency Results Without Agency Overhead
You’ll work directly with me; no account managers, no bloated retainers funding layers of handoffs. Every dollar goes toward strategy and implementation that moves your funnel, and when a campaign or launch is time-sensitive, I’m easy to reach.
Direct Access & Clear Communication
You work with the person analyzing your funnel and shipping the fixes, not a project manager relaying updates. I join your standups and marketing syncs, and report on the metrics that matter: conversions, leads, and revenue.
Strategy That Ships
Most growth consultants hand you a deck and leave implementation to someone else. I recommend the experiment, build the landing page, wire up the tracking, and read the results myself; no handoffs, no ideas dying in a backlog.
Real-world Experience
I've worked with over 250 websites as a growth consultant, helping each and every one improve conversion rates, lead quality, and user experience by measurable amounts.
Ready to Work Together?
Discuss details and review real-world examples of my work as a digital growth consultant on a Google Meet screenshare.