Website management services for businesses that want one reliable, US-based expert managing their entire website: development, design, hosting, security, analytics and updates, without agency overhead.
I'm Kevin Leary, and managing WordPress websites for businesses is most of what I do. Organizations hire me to take full ownership of their site: I handle the code, the hosting, the security, the analytics and the roadmap, and they get one senior person who answers directly instead of an account manager relaying to a team they've never met.
Most of my clients came to me from an agency arrangement that stopped making sense: too expensive for what it delivered, too slow to turn things around, or too junior once the sales team handed the work off. I'm the person they replaced it with, and most have stayed for years.
What Managing Your Website Includes
A flat monthly retainer scoped to your stack. You get a senior developer, designer and analytics engineer in one person, managing everything your website needs to run well.
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Proactive Maintenance Monthly plugin, theme, core and PHP update cycles tested from local to staging to production, with a written report of everything that changed.
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Development & Fixes Ongoing custom development, bug fixes and improvements handled by the same senior developer every time, no ticket queue.
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Design & Brand Management Landing pages, campaign pages and design refinements that stay on brand without a separate design vendor.
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Hosting & Infrastructure Kinsta, WP Engine, Cloudflare and DNS managed for you, with zero-downtime deploys and staging environments.
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Security & Monitoring Daily vulnerability scanning, login hardening, bot mitigation, and uptime monitoring with real triage, not automated noise.
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Performance Core Web Vitals kept healthy release after release: caching layers, image delivery, query cleanup and speed budgets.
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Analytics & Reporting GA4, GTM and consent-compliant tracking maintained and reported, so the numbers leadership sees stay trustworthy.
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Advertising & Marketing Support Ad platform tags, conversion tracking, SEO/AEO upkeep and campaign landing pages, coordinated with your marketing calendar.
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eCommerce Operations WooCommerce and Stripe subscription platforms kept billing, converting and reconciling without babysitting.
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A Real Roadmap Quarterly priorities and honest recommendations from someone invested in the site long-term, not in selling the next project.
Websites I Manage & Support
Businesses that hired someone to manage their website and kept them: subscription publishers, insurers, health networks, SaaS companies and eCommerce brands running on a monthly retainer.
Enterprise
Puck.news is a subscription-based digital publication, and hired me as their enterprise WordPress engineer to run the custom theme, the Stripe subscription platform behind it, and the analytics and consent stack around it. Subscription billing runs without babysitting, login and checkout stay clean under attack, and consent-compliant reporting keeps the revenue numbers trustworthy.
The work covers custom theme development, Stripe subscription billing and paywalled member accounts, integrations with Customer.io, Google Pub/Sub and BigQuery, and GDPR/CCPA consent management using Cookiebot and Consent Mode v2. Cloudflare bot protection and brute-force mitigation keep the login and checkout paths clean.
Focus
- Custom WordPress development
- Stripe subscription billing
- Paywall & member accounts
- GDPR/CCPA consent management
- Bot & brute-force mitigation
- GTM & BigQuery reporting
Enterprise
CPC Scientific is a peptide and oligonucleotide CRDMO whose parent company, Medtide Inc., listed on the Hong Kong Stock Exchange, and hired me to find out why their WooCommerce site was burning 400% CPU on a four-core plan. Origin bandwidth fell from 7-13 GB per day to about 1 GB per day, avoiding a hosting tier upgrade of roughly $2,000 a month, and unqualified inbound now reaches the sales team pre-sorted.
The work started as an evidence-only diagnostic, access logs imported into BigQuery and queried by IP, user agent, path and hour, and became the infrastructure rebuild it pointed to: SiteGround to Kinsta and Cloudflare, PHP 8.2 to 8.4, a local and staging environment with zero-downtime deploys, an Avada-safe brand plugin carrying the Medtide identity, Organization JSON-LD, WooCommerce checkout and Stripe remediation, and an AI lead-screening system whose prompt, budget and API key the client owns.
Focus
- Performance diagnostics & BigQuery log analysis
- Kinsta & Cloudflare migration
- Edge caching & bot mitigation
- WooCommerce & Stripe remediation
- WordPress plugin development
- Brand implementation
- Schema.org structured data
- AI form screening
Enterprise
Bastille.net is an enterprise wireless security company, and hired me as their enterprise WordPress engineer and analytics consultant to run the website and the reporting behind it. Leadership gets weekly metrics automatically, and the site is now visible to traditional search and AI answer engines alike.
The work covers custom theme and landing page development, AEO and LLM visibility infrastructure including llms.txt, Schema.org data and a JSON API for LLMs, GTM and GA4 with consent gating, HubSpot integration, and accessibility and performance fixes. BigQuery-powered weekly metrics reports go directly to leadership.
Focus
- Custom theme & landing pages
- AEO/LLM visibility infrastructure
- GTM & GA4 with consent gating
- HubSpot integration
- Accessibility & performance fixes
- BigQuery executive reporting
Enterprise
MIT brought me in through its Internet Policy Research Initiative and CSAIL as the enterprise WordPress engineer for four public research properties: SCRAM, IPRI, MIT Future of Data and the ACM Symposium on Computer Science and Law. Four research sites moved from unversioned production edits to versioned, deployable software, with a people directory the labs maintain without a developer.
The work covers two custom functionality plugins, a team directory built as a post type and shortcode that the labs still run themselves, MIT brand implementation through Elementor global settings, a rebuilt research record, login hardening and web root cleanup, and a local environment, repository and zero-downtime deploy path for every site that previously only existed in production.
Focus
- Custom plugin development
- Custom post types & taxonomies
- Elementor design systems
- Brand implementation
- WordPress security hardening
- Performance optimization
- Git deployment & environments
- Maintenance and support
Enterprise
SBLI is a Massachusetts mutual life insurer chartered more than a century ago, and hired me as their sole enterprise WordPress developer for the consumer platform, a relationship that ran eight and a half years. Conversions increased 362%, campaigns optimized on policies issued rather than leads captured, and the platform was handed off documented rather than switched off.
The work covers a custom pricing engine with its own MySQL rate table and XLSX importer driving instant term life quotes at sbli.com/quote, the fully digital application at apply.sbli.com built in Angular on a WordPress backend, four partner lead webhooks feeding an ArrayWorks SOAP CRM, and a Segment/BigQuery measurement stack with a Node microservice pushing offline underwriting outcomes back to the ad platforms. Sustained development across nine private repositories, with a twelve-document handover to the in-house team.
Focus
- Custom plugin development
- Angular quote & application frontends
- Custom HTTP API & MySQL tables
- SOAP CRM integration
- Partner lead webhooks
- Segment & BigQuery analytics
- Offline conversion tracking
- Security hardening
- Documentation & knowledge transfer
Enterprise
Coastal1 Credit Union is the largest credit union in Rhode Island with over $2B in managed assets, and hired me as their enterprise WordPress developer to design, build and maintain their website. The site holds up to accessibility and security audits, and live rates stay accurate across every page without manual updates.
The work covers a WCAG-compliant custom theme, monthly maintenance and update cycles, security hardening against audit and scan findings, Content Security Policy, Cloudflare WAF and Turnstile, and GA4 and ad conversion tracking. A custom plugin pulls live rate data from external APIs throughout the entire site.
Focus
- Custom WCAG-compliant theme
- Monthly maintenance cycles
- Hardening & audit remediation
- Content Security Policy
- Cloudflare WAF & Turnstile
- GA4 & ad conversion tracking
- AI search visibility
Custom WordPress
Cred.ai is a mobile banking platform, and hired me as their WordPress consultant and analytics expert to improve an agency-built Elementor theme and take ownership of every analytics and ad platform integration. Customer acquisition costs are down across Facebook, Google Ads, TikTok and Snapchat, on tracking that survives consent choices and ad blockers.
The work covers maintenance and updates across multiple sites, security hardening including user enumeration blocking, WPScan and CISA scanning, Cloudflare access controls, and Consent Mode v2 with synchronized browser and server-side conversion tracking. Customer acquisition costs are down across Facebook, Google Ads, TikTok and Snapchat.
Focus
- Multi-site maintenance & updates
- Hardening & enumeration blocking
- WPScan & CISA scanning
- Cloudflare access controls
- Server-side tracking & consent
- Technical SEO & 404 remediation
Enterprise
Recon Analytics is a first-party research agency serving leading telecom and AI providers, and hired me as their enterprise WordPress developer to build the platform their research is sold and delivered on. Reports reach their customers in near real-time, and report sales run through Stripe without manual fulfillment.
The work covers a custom theme, a Stripe-powered report store with member accounts and subscriber dashboards, automated AI workflows through n8n, and GTM and GA4 measurement with SEO and Schema.org markup. Reports reach their customers in near real-time.
Focus
- Custom WordPress development
- Stripe store & member accounts
- Subscriber & account dashboards
- n8n AI automation
- GTM & GA4
- SEO & Schema.org
Enterprise
Montway Auto Transport is the leading auto and motor transport provider in the United States, and hired me as their enterprise WordPress developer to optimize their heavily used lead generation flows. Lead flows convert better and rankings improved in both traditional search and AI answers, with BigQuery reporting behind the results.
The work covered lead flow and architecture optimization on Kinsta, plus custom SEO and GEO plugin development that improved both traditional search rankings and AI answer visibility for their marketing team. BigQuery reporting sits behind the results.
Focus
- Lead flow optimization
- Custom SEO/GEO plugin development
- Kinsta hosting & performance
- BigQuery reporting
Enterprise
Yakima Valley Workers Clinic is a network of over 40 health care clinics in Washington and Oregon, and hired me as a enterprise WordPress engineer to take over support of their existing custom theme, originally built by an agency. Open positions stay current on their own, pages load far faster, and their team publishes without the constant breakage they had before.
The work covers plugin bloat and dependency cleanup, major performance fixes, Kinsta environment setup, and a custom Taleo careers API plugin that keeps every open position current. Their team publishes without the constant breakage they had before.
Focus
- Agency theme takeover
- Taleo careers API plugin
- Plugin & dependency cleanup
- Performance fixes
- Kinsta environment setup
Custom WordPress
Paperless Parts builds software used by thousands of manufacturing shops nationwide, and hired me as their WordPress consultant to make their existing custom theme stable, secure and fully integrated with their marketing stack. The theme is stable and ITAR-aligned, lifecycle data flows cleanly into HubSpot and Salesforce, and marketing works from one warehouse.
The work covers theme cleanup and rebuild, ITAR-aligned security hardening, ongoing plugin and core update cycles, HubSpot and Salesforce lifecycle integration, GTM conversion tracking and technical SEO, with a BigQuery warehouse behind their marketing data.
Focus
- Agency theme cleanup & rebuild
- ITAR-aligned security hardening
- Plugin & core update cycles
- HubSpot & Salesforce lifecycles
- GTM conversion tracking
- Technical SEO
- BigQuery marketing warehouse
Custom WordPress
Building Engines hired me as their web developer to build and support an agency-designed custom WordPress website for their Boston team. The tag container went from hundreds of tags down to eight, and the site generates 262% more leads as a result.
The work covered custom theme development, site speed optimization, and a Google Tag Manager rebuild that went from hundreds of tags down to 8 modular ones. The site generates 262% more leads as a result.
Focus
- Custom WordPress development
- Site speed optimization
- GTM container rebuild
- Lead generation improvements
Enterprise
Harvard Law Review hired me as their enterprise WordPress engineer to build and maintain the custom design for their site, and keep it stable under heavy traffic. The site stays fast through traffic surges, and GA4 and Search Console data feed their Looker Studio dashboard on schedule.
The work covers ongoing update cycles, Cloudflare WAF and security headers, MFA and account security, and performance tuning during traffic surges. An analytics pipeline connects GA4 and Search Console to BigQuery, with scheduled queries powering their Looker Studio dashboard.
Focus
- Custom theme build & maintenance
- Ongoing update cycles
- Cloudflare WAF & security headers
- MFA & account security
- Traffic surge performance
- GA4 & Search Console to BigQuery
- Looker Studio dashboards
Custom WordPress
Honeyfund hired me as a senior WordPress developer and analytics expert to clean up, migrate and secure their out-of-date blog. Migration and the PHP 8.3 upgrade shipped with zero downtime, and server-side events restored accurate conversion reporting.
The work covered migration from a custom AWS EC2 stack to Kinsta, dozens of plugin updates and a PHP 7.4 to 8.3 upgrade with zero downtime, plus GA4 and GTM event tracking, Meta CAPI server-side events, and technical SEO with schema. BigQuery analysis backs their traffic reporting.
Focus
- AWS to Kinsta migration
- PHP 7.4 to 8.3 upgrade
- Custom blog theme
- GA4 & GTM event tracking
- Meta CAPI server-side events
- Technical SEO & schema
- BigQuery traffic analysis
Enterprise
MIT Sloan Review hired me as their custom WordPress theme and plugin developer to set up and extend a Piano-powered paywall and the analytics behind it. Corporate group memberships run themselves, and paywall, form and analytics data all land in one BigQuery warehouse.
The work covered a corporate group membership system built with their internal team, plus custom theme and plugin development and a BigQuery warehouse collecting GA4 analytics data, Gravity Forms submissions and more.
Focus
- Piano paywall implementation
- Group membership system
- Custom theme & plugin development
- GA4 & form data in BigQuery
Custom WordPress
EverPresent hired me as their WordPress consultant to clean up an unstable site by rebuilding it on a new custom theme. Dozens of unnecessary plugins are gone, and they manage a vast library of landing pages on their own, confident nothing will break.
The work covered removing dozens of unnecessary plugins, a modular landing page system, a custom location database, lead form validation and a PHP 8 upgrade. They manage a vast library of landing pages on their own now, confident nothing will break.
Focus
- Custom theme rebuild
- Plugin removal & cleanup
- Modular landing page system
- Custom location database
- Lead form validation
- PHP 8 upgrade
Custom WordPress
Laudio hired me as their web developer to clean up a business website built with the Elementor page builder. Site speed is way up, content management is simpler, and their cost per acquisition is down.
The work covered site speed optimization, GA4 and Google Tag Manager implementation, and Search Console and lead reporting. Site speed is way up, content management is simpler, and their cost per acquisition is down.
Focus
- Elementor site cleanup
- Site speed optimization
- GA4 & GTM implementation
- Search Console & lead reporting
Enterprise
Vital Strategies hired me as an outsourced web developer to build and maintain the custom theme and functionality plugin behind their new corporate website. The theme has stayed stable through years of enterprise content demands, and the engagement has grown to span both WordPress and Webflow.
The work covered a theme templated with the Timber library and built for flexibility and stability, plus a functionality plugin supporting enterprise content requirements. The engagement has since grown to include Webflow development as their web presence expands beyond WordPress.
Focus
- Custom Timber theme
- Functionality plugin development
- Enterprise content management
- Webflow development
- Ongoing maintenance
Custom WordPress
Tufts Cancer Center hired me to design and build a custom WordPress theme powering the Adolescent & Young Adult Cancer Program section of their website. Their team maintains the whole program section on their own, with enrollment-only access handled by an approval workflow.
The work covered a theme built on Automattic's _s starter with ACF content architecture their team maintains entirely on their own, plus a member registration system with social logins and an admin approval workflow gating an enrollment-only area.
Focus
- Website design
- Custom WordPress development
- ACF content architecture
Enterprise
NetBrain builds enterprise software that automates network problem diagnosis, and hired me to design, architect and build a modern WordPress website with ongoing support behind it. Leads flow straight into Marketo and Salesforce, and the site holds up against the attacks aimed at their servers.
The work covers custom theme development, Marketo and Salesforce integrations, rapid lead generation iterations, analytics implementation, and security hardening against attacks on their servers.
Focus
- Website design & architecture
- Custom WordPress development
- Marketo & Salesforce integrations
- Security hardening
- Lead generation iterations
- Analytics implementation
Enterprise
Premier Research is an international provider of clinical research and monitoring services, and hired me as a senior WordPress developer and conversion specialist to build a registration form connected to Salesforce. Registrations sync to Salesforce instantly, and conversion rates improved through iterations measured in GA4.
The work covered a Gravity Forms build syncing submissions to their Salesforce CRM instantly, plus conversion rate iterations measured in Google Tag Manager and GA4 alongside their software and marketing teams.
Focus
- Registration form development
- Salesforce CRM sync
- Gravity Forms integration
- Conversion optimization
Let's Chat
If you're looking for expert consulting from a seasoned specialist schedule a consultation on Google Meet, or contact me by email.
Long-Term Management Case Studies
Puck's Subscription Publishing Platform
Full management of the custom theme, Stripe subscription platform, and analytics and consent stack. Billing runs without babysitting and login and checkout stay clean under attack.
Bastille's Website & Reporting Stack
Ongoing management of the website, landing pages, AEO infrastructure, GTM and GA4 with consent gating, HubSpot integration, and BigQuery-powered weekly metrics reports to leadership.
Yakima Valley Workers Clinic Takeover
Took over support of an existing custom WordPress site for a network of 40+ health care clinics, stabilizing and managing it as their ongoing engineer.
Honeyfund's Long-Term WordPress Support
Years of ongoing custom development and support for the WordPress marketing site behind the leading honeymoon registry platform.
Website Management FAQs
Common questions from businesses looking to hire someone to manage their website.
- What does website management cost?
It depends on what your website needs to do. Maintenance-focused care plans sit at the lower end; full management of a revenue-critical site, covering development, design, hosting, security, analytics and marketing support, runs as a flat monthly retainer scoped to your stack. Either way you'll know the exact number before we start, and it will be less than the agency retainer it typically replaces.
- How is this different from hiring a digital agency?
You work directly with the senior person doing the work. No account managers, no handoffs to junior developers after the sale, no offshore subcontracting, and no agency margin built into every hour. Agencies hire me themselves when they need senior WordPress engineering; working with me directly removes that layer.
- Can you really manage everything: development, design, hosting, analytics and marketing?
Yes, that's the point of the retainer. I'm a programmer, data engineer and designer, so updates, custom development, landing pages, infrastructure, tracking and reporting all come from one person who knows your whole stack. The portfolio below is made up of businesses that run exactly this way.
- Are you US-based?
Yes. I'm a US-based independent consultant in the Boston area, working US business hours. Nothing is subcontracted or sent offshore; the person you hire is the person doing the work.
- Can you take over a website someone else built?
Yes, and most engagements start exactly this way. I audit what exists, stabilize anything fragile, set up proper environments and deploys, and then manage the site forward, improving it incrementally instead of pushing a rebuild you may not need.
Let's Chat
If you're looking for expert consulting from a seasoned specialist schedule a consultation on Google Meet, or contact me by email.