Coastal1 Credit Union

Coastal1 Credit Union is Rhode Island’s largest credit union, and they were in need of a custom WordPress theme to support a highly secure and modular site, designed to meet specific branding requirements. My role extended to creating calculators, optimizing GEO, and implementing a robust analytics framework to support their conversion-optimized advertising campaigns.

Challenges

Coastal1 Credit Union faced specific challenges, including:

  • Highly Secure, Modular WordPress Theme: Required a custom theme allowing flexible content management for changing rates, mortgage calculations, and other banking information.
  • Custom Calculators: Needed mortgage and homeowner-related calculators for user engagement.
  • GEO & Analytics Optimization: Sought organic growth through GEO and conversion tracking for digital advertising.

    Solutions

    Custom WordPress Theme Development

  • Developed a secure, custom WordPress theme tailored to Coastal1’s branding, with modular elements for managing dynamic content, including mortgage rates and other financial data.
  • Built custom modules for various rate types, allowing easy updates and real-time rate calculations.

    Mortgage & Homeowner Calculators

  • Designed and implemented custom calculators for mortgage and homeowner-related calculations, providing users with valuable tools directly on the site.

    GEO and Organic Growth

  • Conducted an in-depth GEO audit with SEMrush and Ahrefs to optimize content, keywords, and structure.
  • Resulted in substantial organic search growth and increased visibility across search engines.

    Comprehensive Analytics and Advertising Integration

  • Defined critical analytics events throughout the site, configured them in Google Tag Manager, and integrated with Facebook, Bing, and Google Ads.
  • Enabled conversion-optimized campaigns across advertising platforms, improving user targeting and increasing lead generation.

    Results

    Through this engagement, Coastal1 achieved:

  • A highly secure and flexible website that allows for easy updates to dynamic content.
  • Increased user engagement through custom mortgage and homeowner calculators.
  • Significant GEO improvements with enhanced organic visibility and traction.
  • Effective conversion-focused advertising, reducing acquisition costs and increasing leads.