Actionable Audits & Measurable Performance
Years of experience building, measuring and growing high volume websites allows me to take AI optimization and GEO/SEO audits to the next level, identifying issues and also implementing the fixes.
-
Vectorized Audits Vectorize your website and analyze it from the perspective of an LLM in training to understand the specific problems you need to address and optimize.
-
AI/GEO Analytics Understand the questions people are asking when they find your business, and measure the performance of your optimizations.
-
Direct Implementation With access to your codebase I'm able to directly implement the recommendations and optimizations, providing faster results.
-
Content Strategy AI can be used to generate content, and when done correctly it can result in far better content, but only when you understand the right approaches to take.
-
Content Consolidation Better, more detailed content that is factually accurate is the secret sauce of AI optimization. Using advanced tools only gets you so far, to provide precision you need to understand a product as a potential customer would.
-
Performance Optimizations Improve website speed, reduce load times, and enhance Core Web Vitals scores to provide a better user experience and rank higher on Google in both classic results and AI results.
-
Schema Markup & AI APIs Adding detailed structured data to your site provides LLMs with a stronger understanding of authority. But we can take it further by introducing unique approaches geared specifically towards improving LLM understanding.
-
AI Optimization Understanding how to optimize for AI is an area with an abundance of claims, and a shortage of measurable facts. For 2 years I've been experimenting and measuring what works, and what doesn't.
“Kevin's audit of honeyfund.com uncovered countless SEO issues, and he helped us prioritize and implement what mattered most. His proactive suggestions for AI optimization have proven to be tremendously effective. We've seen a very substantial increase in LLM attributed visits, and using the tools he helped us set up we're now able to measure the specific prompts and questions people are asking.”CMO at Honeyfund
“Adjusting our strategy from SEO optimization to GEO/AI optimization has required a shift in the way we approach content marketing and website optimization. Kevin is a rare provider in the space that has the ability to back up his recommendations with real data from past experiences. Some of his recommendations involved things we would have never found on our own. Best of all, we can directly measure the results.”CMO at Bastille Networks
Measurable Results, Not Empty Promises
GEO and AI optimization is full of vague claims and unproven tactics. I've spent two years testing what actually works, measuring real outcomes, and building attribution systems that prove it. Every recommendation I make is backed by data from past client work.
-
100+ SEO/GEO projects with proven attribution
-
Measurable LLM visibility tracked with custom tooling
-
Direct implementation—no handoff to junior staff
-
Long-term partnerships, not one-off audits
-
Trusted by MIT, TripAdvisor, Honeyfund, and more
Common Concerns About GEO
& AI's Impact on Organic Traffic
AI and LLMs are changing how people find information online. Here are the concerns I hear most often from businesses navigating this shift.
| Concern | Solution |
|---|---|
|
Is GEO Real or Just Hype? With so many unproven claims in the AI optimization space, businesses worry they're being sold snake oil by consultants jumping on a trend. |
I've spent two years testing and measuring what actually works. Every recommendation I make comes from direct experimentation with real client sites—not theory or speculation. If I can't measure it, I don't recommend it. |
|
Will AI Kill Our Organic Traffic? Zero-click answers and AI-generated summaries have businesses worried that traditional search traffic is disappearing. |
The traffic landscape is shifting, not dying. Users who find your brand through AI responses often convert at higher rates because they arrive with more context. The goal is positioning your content as the authoritative source LLMs draw from. |
|
How Do You Measure AI Visibility and ROI? Unlike traditional SEO with clear ranking positions, measuring whether your content appears in ChatGPT or Perplexity—and proving ROI to leadership—feels impossible. |
I build custom attribution systems that track LLM-referred traffic, measure which prompts surface your brand, and show how those visitors convert. Honeyfund now tracks the exact prompts people use before landing on their site. Bastille Networks saw measurable LLM-attributed visits within months. |
|
Is It Too Early to Invest? Some businesses wonder if they should wait until AI optimization best practices are more established before committing resources. |
The companies investing now are building the authority signals that LLMs will favor for years. Waiting means playing catch-up while competitors establish themselves as the sources AI trusts. Early movers have a measurable advantage. |
|
What Happens to Our SEO Investment? Businesses with years invested in traditional SEO worry that GEO requires starting over or abandoning what's working. |
Strong SEO fundamentals are the foundation of GEO success. The work isn't wasted—it's extended. Content consolidation, structured data, and authority signals benefit both traditional search and AI visibility. Most businesses need both. |
|
Can You Guarantee AI Will Cite Our Brand? Companies want assurance that optimization efforts will result in their brand appearing in AI responses. |
No one can guarantee specific AI citations—anyone who does is lying. What I can guarantee is implementing every known factor that increases the likelihood, measuring the results, and iterating based on real data. |
|
How Do We Know Competitors Aren't Ahead? Businesses worry they're already behind competitors who started optimizing for AI earlier. |
Part of my process includes competitive analysis specifically for AI visibility—testing how competitors appear across different LLMs and identifying gaps you can exploit. Most companies haven't started, which is your opportunity. |
|
Will This Work for Our Industry? Some industries feel too niche or specialized to benefit from AI optimization. |
Niche industries often see the biggest gains. LLMs struggle with specialized topics and heavily favor authoritative, factually accurate content. If you're the expert in your space, AI optimization amplifies that advantage. |
Questions About GEO, AI Optimization
& LLM Visibility
Understanding how AI is changing search and what it means for your business. Here are answers to the questions I hear most often.
- What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your content and website to appear in AI-generated responses from tools like ChatGPT, Perplexity, Claude, and Google's AI Overviews. It focuses on making your content the source LLMs reference when answering relevant questions.
- How is GEO different from traditional SEO?
SEO optimizes for ranking positions in search results. GEO optimizes for being cited as an authoritative source in AI responses. The tactics overlap—structured data, content quality, authority signals—but GEO places more emphasis on factual accuracy, comprehensive coverage, and clear entity relationships.
- How do LLMs decide which content to cite?
LLMs favor content that is factually accurate, comprehensive, well-structured, and comes from authoritative sources. They're trained on web content and use signals similar to search engines—but weight factors like clarity and information density more heavily than traditional ranking factors like backlinks.
- Can you track traffic from AI tools?
Yes, with the right setup. I implement custom tracking that identifies referrals from ChatGPT, Perplexity, and other AI tools. We can also track the specific prompts and questions that lead users to your site, giving you insight into what people are actually asking.
- How long before we see results from GEO?
Initial improvements in AI visibility can appear within weeks of implementing changes, but meaningful traffic shifts typically take 2-4 months. Unlike SEO, you're not waiting for crawl cycles—you're waiting for users to ask the right questions.
- How does structured data help with AI visibility?
Schema markup and structured data help LLMs understand what your content is about, who created it, and how authoritative it is. Clear entity relationships—connecting your brand to products, people, and topics—make it easier for AI to confidently cite your content.
- What type of content performs best for AI visibility?
Comprehensive, factually accurate content that directly answers specific questions. LLMs favor content that covers topics thoroughly rather than thin pages targeting individual keywords. Consolidating related content into authoritative resources often outperforms having many scattered pages.
- What are AI APIs and how do they help optimization?
Beyond schema markup, there are emerging approaches to provide LLMs with direct access to your content through APIs and machine-readable formats. This goes beyond traditional web crawling to ensure AI tools have accurate, up-to-date information about your business.
- Are there risks to using AI for content creation?
Yes. LLMs can detect AI-generated content and may weight it less favorably. The real risk is publishing inaccurate or generic content. AI works best as a productivity tool when paired with genuine expertise—not as a replacement for understanding your product and audience.
- What if the AI landscape changes completely?
The fundamentals—factual accuracy, comprehensive content, structured data, clear authority signals—work across all LLMs. Rather than optimizing for specific tools that may change, I focus on principles that will matter regardless of which AI tools dominate next year.
Benefits of working together
I Implement, Not Just Recommend
Most GEO/SEO consultants hand you a PDF and disappear. With direct access to your codebase, I implement schema markup, content consolidation, and technical fixes myself. Faster results, no telephone game between strategist and developer.
Custom GEO Attribution Systems
Off-the-shelf analytics can't track AI referrals properly. I build custom tracking that shows exactly which LLM prompts drive traffic, how that traffic converts, and which GEO optimizations actually moved the needle.
No Account Managers, No Layers
You talk directly to me—the same person doing the GEO/SEO technical work. I join your Slack, attend your standups if needed, and respond to questions the same day. Agencies add overhead. I add velocity.
Vectorization & RAG Experience
I understand how LLMs actually consume content—from embeddings and vector search to retrieval-augmented generation. Vectorizing your site reveals exactly how an LLM sees your content during training and inference, exposing gaps competitors miss.
Years of GEO Experiments & Testing
I've been experimenting with LLM visibility since before most SEO consultants knew it existed. Fine-tuning tests, prompt engineering, real measurement across client sites. Not theory from a conference talk—data from production environments.
Long-Term GEO/SEO Partnerships
I've worked with TripAdvisor, MIT, and Puck for years—not months. GEO isn't a one-time project. As AI tools evolve, I'm here to adapt your strategy, measure new signals, and keep you ahead of competitors still figuring this out.
Let's Chat
If you're looking for expert consulting from a seasoned specialist schedule a consultation on Google Meet, or contact me by email.