What I Handle
The full range of work covered on a typical retainer, all of it done by one senior engineer rather than passed between departments.
WordPress Engineering
- Custom themes (Sage, Timber, ACF)
- Plugin and mu-plugin development
- Block and page builder systems
- Multisite networks
- Headless and REST API builds
Ongoing Maintenance
- Plugin, theme and core update cycles
- PHP version upgrades
- Local, staging and production testing
- Error log triage and bug fixes
- Backups, restores and monthly reporting
Security & Hardening
- Daily CVE and wpscan.io scanning
- Content Security Policy deployment
- Login rate limiting and brute-force defense
- Author and REST enumeration blocking
- Pen test, CISA and audit remediation
Cloudflare & Edge
- DNS migrations and record management
- WAF rules and firewall event review
- Turnstile bot protection
- Edge cache and page rules
- Access controls and origin hardening
Hosting & DevOps
- WP Engine, Kinsta, Pantheon, WordPress VIP
- Git deployment workflows
- Local and staging environments
- Host-to-host migrations
- Environment runbooks and documentation
Performance
- Core Web Vitals: LCP, CLS and INP
- Render-blocking asset elimination
- Object, page and Redis caching
- Slow query and autoload profiling
- Image, font and third-party script delivery
Database & Infrastructure
- Table bloat and postmeta cleanup
- Memory exhaustion diagnosis
- Revision, transient and log purging
- Index and slow query review
- Custom tables and large-scale imports
Analytics & Tag Management
- GA4 architecture and event design
- Google Tag Manager containers
- Server-side tracking and Meta CAPI
- Ad platform conversion tracking
- Looker Studio dashboards
Data Engineering
- BigQuery data warehouses
- ETL and API pipelines
- Scheduled queries and materialized views
- Clustering and query cost optimization
- Automated executive reporting
Integrations & CRM
- HubSpot, Salesforce, Marketo, Pardot
- Stripe, Customer.io, Zapier, n8n
- Veeva Vault, Twilio, Mailgun
- SSO with SAML and Microsoft Entra
- Webhooks and custom REST APIs
eCommerce & Subscriptions
- WooCommerce builds and repairs
- Stripe subscription billing
- Paywalls and member accounts
- Checkout and payment debugging
- Product feeds for ad and AI shopping
Search & AI Visibility
- Technical SEO and site audits
- Schema.org structured data
- AEO, llms.txt and JSON feeds for LLMs
- Redirect mapping for migrations
- Search Console remediation
Accessibility & Privacy
- WCAG audits and remediation
- Contrast, focus and keyboard navigation
- ARIA roles and accessible forms
- Cookie consent and CMP implementation
- GDPR, CCPA and Consent Mode v2
Frontend & Design
- Figma designs built as production code
- Responsive UI and design systems
- JavaScript, React and Next.js
- Angular and Vue applications
- Animation and interaction work
Email Deliverability
- SPF, DKIM and DMARC records
- SendGrid, Mailgun and SMTP relays
- Transactional email routing
- Form and notification delivery testing
- Spoofing and reputation protection
Specialties in Depth
The capabilities above group into the specialties below. Each one runs on the same engagement model: a senior consultant embedded in your team, on retainer, for the long term.
Enterprise WordPress
Custom themes, rebuilds, and ongoing engineering for high-traffic corporate sites on WordPress VIP, WP Engine, and Kinsta.
- Custom theme and plugin audits and rebuilds
- Ongoing maintenance, update cycles and monitoring
- Security hardening, Cloudflare and compliance
- Performance, Core Web Vitals and accessibility
- High-traffic, corporate website optimization
- AI & search optimization
- WordPress cleanups for corporate sites
- Tech leadership for the entire marketing stack
Analytics & Tag Management
GTM architecture, GA4, server-side tracking, conversion measurement across every ad platform, and automated reporting your executives actually read.
- GTM container architecture and management
- GA4 implementation and event tracking
- Server-side tracking and conversions APIs
- Google Consent Mode V2 and privacy compliance
- Conversion tracking across all ad platforms
- BigQuery analytics and attribution reporting
AEO & AI Visibility
Making your brand the answer in ChatGPT, Claude, and Gemini, content, structured data, and AI-ready infrastructure like dynamic JSON feeds for LLMs.
- Structured Data & Schema Markup
- LLM Visibility Audits
- AI Citation Strategy
- Content Architecture for AI
- Competitive AI answer analysis and monitoring
Security & Performance
Cloudflare, hardening, vulnerability scanning and audit remediation on one side, Core Web Vitals, caching and database work on the other, run as ongoing engineering.
- Cloudflare WAF, bot protection and edge caching
- Daily vulnerability scanning and patching
- Security audit and penetration test remediation
- Content Security Policy and security headers
- Core Web Vitals, caching and asset delivery
- Database, memory and slow query remediation
Privacy & Consent Compliance
GDPR and CCPA/CPRA compliance in the codebase: cookie banners that actually block tags, Consent Mode v2, cookie audits your legal team can approve, and data subject request flows.
- Cookie consent banners and CMP implementation
- Google Consent Mode v2 and tag-level gating
- Cookie audits and reports for legal review
- CCPA/CPRA data subject request flows
- Global Privacy Control and region-aware defaults
- Content Security Policy and security headers
Accessibility & WCAG
WCAG remediation done in the theme rather than with an overlay widget: audit triage, keyboard and focus, screen reader semantics, contrast and accessible forms.
- Lighthouse and axe audit triage into a fix list
- Keyboard navigation and visible focus states
- Heading structure and screen reader semantics
- Color contrast and high contrast mode support
- Accessible forms, labels and error messaging
- VPAT and procurement review support
BigQuery & Data Engineering
GA4 pipelines, ETL, Dataform models, and warehouse operations as your fractional data engineer.
- Google Cloud Consultant partner
- High volume data optimization
- Data integration and reliable ETL
- Complex SQL and analytical queries
- Reporting connections to Tableau & Looker
Let's Chat
If you're looking for expert consulting from a seasoned specialist schedule a consultation on Google Meet, or contact me by email.