Any blog owner has an interest in search engine optimization / marketing whether they know it or not. For whatever reasons, you have chosen to setup one of the best traffic driving forces on the web today. I’ve been working on the web with WordPress for over 5 years now, and I’ve tried many different plugins to improve my traffic ratings. Here I’ll discuss some of the tools I use to successfully drive traffic to my blog.
#1: HeadSpace for title tag management
HeadSpace is a plugin for WordPress that allows you to create dynamic title tags based on page content. HeadSpace also allows you to create special scenarios for certain types of pages, such as a 404 page or individual post pages. HeadSpace has a full GUI interface that is easy to use and easy to setup. It’s no secret that rich title tags will improve your search engine ranking.
HeadSpace also has an auto-tagging feature that will plugin to the Yahoo! Tagging API to auto-generate / suggest relevant tags based on your post content.
#2: Make use of update services
One of the best parts about using WordPress is that it has the ability to automatically contact web services and alert them when new content is available. I’ve optimized my blog by extended the defauly list to include many popular update services. The services I list under “Settings > Writing” include:
http://blogsearch.google.com/ping/RPC2 http://1470.net/api/ping http://api.feedster.com/ping http://api.feedster.com/ping.php http://api.moreover.com/ping http://api.moreover.com/RPC2 http://api.my.yahoo.com/RPC2 http://api.my.yahoo.com/rss/ping http://bblog.com/ping.php http://bitacoras.net/ping http://blogdb.jp/xmlrpc http://blog.goo.ne.jp/XMLRPC http://blogsearch.google.com/ping/RPC2 http://blogmatcher.com/u.php http://bulkfeeds.net/rpc http://coreblog.org/ping/ http://mod-pubsub.org/kn_apps/blogchatt https://phobos.apple.com/WebObjects/MZFinance.woa/wa/pingPodcast http://ping.amagle.com/ http://ping.bitacoras.com http://ping.bloggers.jp/rpc/ http://ping.blogmura.jp/rpc/ http://ping.blo.gs/ http://ping.cocolog-nifty.com/xmlrpc http://pinger.blogflux.com/rpc/ http://ping.exblog.jp/xmlrpc http://ping.feedburner.com http://ping.myblog.jp http://pingqueue.com/rpc/ http://ping.blogg.de/ http://ping.rootblog.com/rpc.php http://ping.syndic8.com/xmlrpc.php http://ping.weblogalot.com/rpc.php http://ping.weblogs.se/ http://rcs.datashed.net/RPC2/ http://rpc.blogbuzzmachine.com/RPC2 http://rpc.blogrolling.com/pinger/ http://rpc.britblog.com/ http://rpc.icerocket.com:10080/ http://rpc.newsgator.com/ http://rpc.pingomatic.com/ http://rpc.tailrank.com/feedburner/RPC2 http://rpc.technorati.com/rpc/ping http://rpc.weblogs.com/RPC2 http://rpc.wpkeys.com/ http://services.newsgator.com/ngws/xmlrpcping.aspx http://signup.alerts.msn.com/alerts-PREP/submitPingExtended.doz http://topicexchange.com/RPC2 http://trackback.bakeinu.jp/bakeping.php http://www.a2b.cc/setloc/bp.a2b http://www.bitacoles.net/ping.php http://www.blogdigger.com/RPC2 http://www.blogoole.com/ping/ http://www.blogoon.net/ping/ http://www.blogpeople.net/servlet/weblogUpdates http://www.blogroots.com/tb_populi.blog?id=1 http://www.blogshares.com/rpc.php http://www.blogsnow.com/ping http://www.blogstreet.com/xrbin/xmlrpc.cgi http://www.holycowdude.com/rpc/ping/ http://www.lasermemory.com/lsrpc/ http://www.imblogs.net/ping/ http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php http://www.newsisfree.com/RPCCloud http://www.newsisfree.com/xmlrpctest.php http://www.popdex.com/addsite.php http://www.snipsnap.org/RPC2 http://www.weblogues.com/RPC/ http://xmlrpc.blogg.de
I’ve gathered these sources from a articles written at The Weblog Zone.
#3: No-Ping-Wait WordPress Plugin
I highly recommend using the No-Ping-Wait WordPress Plugin. This plugin will save bloggers from having to wait for all of the update services to respond to the new post pings.
#4: Max Blog Press Ping Optimize Plugin
I also recommend that you install Max Blog Press Ping Optimizer. This WordPress plugin will prevent your blog from posting pings for every change you make to your blog. Basically the MaxBlogPress Ping Optimizer will prevent your blog from getting tagged as ping spammer.
#5: Use Google Trends to research your target keywords
Google Trends allows you to see what the volume of searches are for particular key phrases and where they are coming from in the world.
#6: Use Google Insights for Search to see what the world is searching for
With Google Insights for Search you can follow popular search trends (which means you can basically see what your target market finds interesting). An added value of this tool is the comparison possibilities. You can compare between specific time periods, countries, categories and create combined filters.
What else can I do?
As always, I have a few others left up my sleeve. If people seem to find this helpful and useful I’ll do a follow up on the subject.
About the Author
Kevin Leary is a web developer in Boston, MA specializing in enterprise website design and development, online marketing, and conversion optimization.