I recently realized that Google automatically adds the_time() or the_date() output into the beginning of my descriptions on their SERP’s.

For example, instead of my normal meta description being used, I see this in front of all my descriptions on a Google search results page:

Aug 13, 2010 …

The best way I found to remove this, though it may be a hackish approach, is to replace your references to the_time() and the_date() in your theme files with:

Once you do that it’s time for the SERP waiting game. I believe it can take upwards of a month for Google to re-index your top pages, so patience is a virtue.

I hope this helps someone else out there, and special thanks to Ajith for originally posting this method.

About the Author

Kevin Leary is a web developer in Boston, MA specializing in enterprise website design and development, online marketing, and conversion optimization.