Integrating WordPress and Zapier automates critical business workflows, seamlessly connecting your website to hundreds of other applications. This dramatically saves time and boosts efficiency by eliminating manual tasks and streamlining data flow across your entire digital ecosystem.
Expert Experience
With 18+ years of experience, I've handled simple and complex integrations of WordPress
and Zapier for websites and applications with varying degrees of complexity.
Ways to Integrate
There are are many different ways to integrate WordPress with Zapier, the best approach depends on your specific requirements and circumstances. Here are the most commonly used approaches (at a high level).
| Approach | Good for |
|---|---|
Direct Plugin IntegrationsMany popular WordPress plugins like Gravity Forms, WooCommerce, and Advanced Custom Fields (ACF) offer built-in Zapier integrations or dedicated add-ons that connect directly, allowing specific plugin data to trigger Zaps based on events like form submissions, new orders, or updated custom fields. |
Ideal when you're already using a well-supported plugin for a specific core function (e.g., e-commerce, forms, membership, LMS) and need to automate tasks based on events within that plugin. It's the simplest and most reliable setup for common scenarios, often requiring no custom code. |
Outgoing Webhooks from WordPressWordPress can send custom data to a unique Zapier webhook URL when specific events occur, either by leveraging custom PHP code (e.g., using wp_remote_post on an action hook) or by utilizing a dedicated webhook plugin like WP Webhooks. Zapier's 'Webhooks by Zapier' app then catches this data to initiate a Zap. |
Perfect when you need to trigger Zaps based on highly custom events or data points that aren't covered by existing plugin integrations, or when you require fine-grained control over the data sent. It offers immense flexibility for bespoke workflows and developer-centric solutions. |
Incoming REST API Calls via ZapierZapier, utilizing its 'Webhooks by Zapier' (Custom Request) or 'Code by Zapier' apps, can make HTTP requests to the native WordPress REST API (or custom API endpoints) to create, update, or retrieve data on your WordPress site based on triggers from other services. |
Ideal when you need Zapier to manipulate data *on* your WordPress site based on events occurring in external services (e.g., creating a new user from a CRM, updating a custom post type from a spreadsheet, or querying post data). This is for more advanced, two-way integrations and requires understanding the WordPress REST API. |
RSS Feed MonitoringWordPress automatically generates RSS feeds for posts, comments, and custom post types. Zapier's 'RSS by Zapier' app can monitor these feeds and trigger actions whenever new content is published or updated in the feed. |
Suitable for automating actions based on new content publication (e.g., new blog posts, podcast episodes, job listings). It's a simple, read-only integration that requires no custom code, making it ideal for content syndication, social media sharing, or notification systems. |
Common Questions on Integrating
Zapier & WordPress
Answers to the most common questions I see asked by business owners,
CMOs and CTOs about Zapier integrations with WordPress.
Kevin's ability as a web developer and consultant, along with his eagerness to add value, have been a tremendously valuable asset to our firm and investment companies. His in-depth knowledge of B2B technologies, and straight forward ideas and advice, have been a very strong asset for us.Scott Maxwell Founder and Managing Partner
OpenView Venture Partners
Need help integrating Zapier and WordPress?
If you're integrating your WordPress website with Zapier I can help. Schedule a free consultation on Google Meet, or contact me by email directly.