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Correctly Redirect a Page in jQuery & JavaScript

Redirecting to another page with JavaScript & jQuery is easy. jQuery is not necessary, instead JavaScript’s built-in window.location object should be used. There are two commonly used approaches, the window.location.replace() method and the window.location.href variable. Understanding the differences between the two is important.

HTTP Redirect

For a standard redirect, replace() is usually the best approach.

window.location.replace("https://www.page.to/redirect/");

It’s better than using window.location.href = … because replace() skips the browser’s history. This ensures that users do not get stuck in a never-ending back-button redirect loop.

User Clicking a Link

window.location.href = "https://www.google.com";

This method mimics the events that occur when a user clicks a link.

Meet the Author

Kevin Leary, WordPress Consultant

I'm a freelance web developer and WordPress consultant in Boston, MA with 15 years of experience building websites and applications. View a portfolio of my work or request an estimate for your next project.