I’ve always known that something wasn’t quite right with corporate websites, and after seeing things like Dustin Curtis’ mockery of American Airlines, I couldn’t help but explore the topic furthur. Why is it so hard for a large corporations to create successful strategies online? Bureaucracy.
I’ve recently published an article about the various frustrations of working with corporate clients in the web design world. It’s located on the new Fresh Tilled Soil: What’s Fresh blog.